Martech

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketers 104

Marketers Marketing CRM Digital Marketing 104

Search Engine Land

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketers 96

Marketers Marketing CRM Digital Marketing 96

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 245

Millennials Whitepaper Transform Gen Z 245

Spiralytics

DECEMBER 7, 2022

5 Sustainable Marketing Tips. Consumer trust is essential in traditional marketing, but it’s everything in sustainable marketing. It’s important that marketers communicate with customers in a way that not only promotes their company brand but also builds trust and robust relationships with the customer.

Non-Profit 98

Non-Profit Marketers Marketing Communications 98

Sprout Social

MAY 9, 2023

So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Marketers 137

Marketers Marketing Manufacturing Market Trends 137

Hubspot Marketing

DECEMBER 11, 2023

In 2017, a McKinsey report studied considerations around the workplace in 2030 and how AI might impact it. The report estimated that “between 400 million and 800 million individuals could be displaced by automation and need to find new jobs by 2030.” The good news is the findings are yet to come to fruition.

User-Generated 104

User-Generated Marketers Marketing Copywriting 104

Marketing Insider Group

FEBRUARY 5, 2024

(MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed.

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108