Martech
DECEMBER 18, 2024
Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year. They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Thats double the speed of previous generations.
Sprout Social
MARCH 27, 2025
The takeaway: Influencer marketing makes a sound investment alongside traditional marketing. Social commerce is on track to nearly double by 2029, meaning influencer marketing will become even more valuable. Measuring influencer marketing campaign performance is crucial if brands are to realize their true influencer ROI.
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Martech
MARCH 27, 2024
Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.
Marketing Insider Group
JULY 21, 2020
Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.
Search Engine Land
MARCH 27, 2024
Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.
Sprout Social
MAY 9, 2023
So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.
Spiralytics
DECEMBER 7, 2022
5 Sustainable Marketing Tips. Consumer trust is essential in traditional marketing, but it’s everything in sustainable marketing. It’s important that marketers communicate with customers in a way that not only promotes their company brand but also builds trust and robust relationships with the customer.
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