Adobe Experience Cloud Blog

APRIL 7, 2020

With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy. Even the most advanced organizations at the leading edge of digital transformation still need human beings to drive business to serve their customers.

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SmartBrief - Marketing

FEBRUARY 8, 2024

Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Market growth and projections By 2030, I expect the DOOH market to grow significantly , potentially reaching billions of dollars. Here are my thoughts.

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Transform Energy Advertisers Advertising 85

Martech

DECEMBER 4, 2023

Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots.

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Transform Marketers Marketing User-Generated 104

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. Taking lessons from significant transformations including the rise of the Internet (1990s), the proliferation of mobile (2000s), and the adoption of marketing technology (2010s), here are three essential applications of AI in marketing.

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Transform Marketers Marketing Education 96

Bannerflow

DECEMBER 8, 2021

According to Ofcom research highlighted by BBC News , UK media habits were transformed by the pandemic restrictions. The gaming industry as a whole is experiencing a purple patch, which has transformed these spaces into effective advertising platforms. Connected TV (CTV) and post-pandemic programmatic growth.

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Advertising Advertisers Transform Retail 98

Backlinko

FEBRUARY 22, 2024

AI may impact nearly 40% of global employment. In the US alone, around 60% of jobs are exposed to AI – International Monetary Fund Automation and AI is forecasted to replace 4.9%

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Transform B2C User-Generated Communications 88

Litmus

MAY 4, 2021

This combination of diverse forces has transformed how the marketing function must work, requiring that it become more agile, interdependent, and accountable for driving company growth. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

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Transform Marketers Marketing Finance 85

Campaign Monitor

APRIL 19, 2023

In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. Yet, this is only a prediction — like many social platforms we have seen over the last two decades, they rise and fall.

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Marketing Strategy Shoppers Transform User-Generated 83

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Content marketing needs to lead this transformation. Use these statistics as your springboard into innovation. Millennials Will Not Compose 75% of the Future Workforce.

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Millennials Whitepaper Transform Gen Z 245

OnPassive Marketing

AUGUST 18, 2022

By 2030, 35% of physicians say robots should replace doctors in surgical procedures, such as laparoscopic operations. However, according to IHS Markit, self-driving cars will be common in the marketplace by 2030, as more people have already started buying these technology cars with in-built voice assistants.

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Market Trends Shipping Marketers Marketing 84

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. billion by 2030. Gamification does not necessarily mean transforming your marketing content into a game but simply adding appropriate elements to other marketing elements. It was valued at $110.57

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Transform B2C Finance Affiliate Marketing 103

Welcome Software

JULY 13, 2022

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. According to current estimates, this value will triple by 2030, topping $31.7 The digital transformation of customer interactions shows no signs of ebbing in the foreseeable future.

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Transform Gen Z Millennials B2C 40

Martech

MARCH 15, 2023

” Why marketers should care Today’s customer journeys are undergoing a major transformation as experiences become more hybrid and digital becomes more embedded into how customers purchase products or services. Customers jump from device to device and channel to channel which makes the journey hard to predict. What’s next for CJO?

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Customer Journey Customer Transform CRM 87

Rock Content

JULY 2, 2023

Realizing the Benefits of Enterprise AI for Content Campaigns According to research, AI marketing is currently on track to power as much as 45 percent of the world’s economy by 2030. Discover the endless possibilities that lie ahead and experience firsthand the transformative power of enterprise AI for your business.

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Branding Transform Marketers Marketing 59

Litmus

MARCH 2, 2020

Were their predictions on personalization and dynamic content, interactivity, integration, and privacy on point, or better made for 2030 instead? But how do they hold up now, a month in to 2020? Let’s take a look at a few. Personalization & Dynamic Content. “By Interactivity.

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Transform Email Marketing Branding Communications 76

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Your marketing goals and objectives must align with the overall goals of your business.

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Market Trends Gen Z Millennials Transform 145

Martech

FEBRUARY 8, 2022

By 2030, he said, more than 85 million tech jobs could go unfulfilled. Get the daily newsletter digital marketers rely on. Processing.Please wait. Diversity is mandatory. Among Cohen’s warnings was a shortfall in tech talent. “What does it have to do with diversity? Everything.”

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Entertainment Advertising Advertisers New Technology 88

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By 2030, 5 billion people – nearly two thirds of global population – could be middle class. The Future of Business is being defined right in front of our eyes. Click to Tweet.

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Transform Millennials Shoppers Management 109

Sprout Social

MAY 9, 2023

AI-driven marketing is set to drive 45% of the total global economy by 2030. So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? Here is a closer look.

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Marketers Marketing Manufacturing Market Trends 137

Search Engine Land

NOVEMBER 21, 2023

Labels markup data so it can be transformed into mathematical forms for measurement at scale. from 2023 to 2030, with the market then expected to be worth $13.7 We transform that data into signals that help our machine-learned systems better estimate relevance.” Data labels are all around us. This is very problematic.

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User-Generated Transform Product SEO 133

Unbounce

MARCH 12, 2024

Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. billion USD by 2030, so the demand for digital educational content isn’t just growing—it’s exploding. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1

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Product eCommerce eBook Shipping 59

Sprout Social

JULY 14, 2022

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. Tech companies, in particular, will have to balance profitability with the resources required to reach this ideal metaverse—which could take several years. Interoperability is just one of the few hurdles that arise within metaverse discussions.

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Branding Fashion Gen Z User-Generated 121

Exposure Ninja

OCTOBER 2, 2023

The van below is promoting Sky’s commitment to becoming net zero carbon by 2030. In the clip below, from Transformers 4, we can see audio company Beats, beverage company Bud Light and tyre company Goodyear all featured. The Beats speaker is used to demonstrate a piece of high-tech transformation technology in the movie.

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PR Marketers Marketing Promotion 52

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. million by 2030, expanding at a CAGR of 13.4% during the forecast period, 2022–2030. Revenue in the global online education market is projected to reach $146.9 Why it matters.

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Transform Education Price User-Generated 226

Martech

APRIL 1, 2024

Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030. Dig deeper: Why we care about marketing attribution modeling Privacy-forward digital marketing strategies across content, data and measurement Digital marketing is always transforming. That’s not news.

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Advertising Advertisers Transform User-Generated 117

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

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Health Non-Profit Food Energy 202

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. One in 10 internet users now invests in at least one cryptocurrency, and analysts anticipate that number will triple by 2030.

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Gen Z Finance User-Generated Transform 144