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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

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These 10 AI Stats & Trends Sound Made Up — But They’re Not

Jeff Bullas

every year between 2024 and 2030. dollars, with a compound annual growth rate of over 44 percent by 2030, as reported by Capgemini. Why it matters: AI companions are transforming human-technology interaction by providing emotional support, enhancing mental well-being, and offering personalized assistance. billion U.S.

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What marketing can teach the enterprise about AI

Martech

Transforming the workforce. Dig deeper: How to do an AI implementation for your marketing team Transforming the workforce Employees are nervous, particularly in light of recent statements from AI developers touting the technology’s ability to replace most advertising and marketing work in the next five years. Confronting risks head-on.

Transform 125
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AI can’t create meaning — that’s still marketing’s job

Martech

We’re not witnessing a passing trend — we’re living through a transformation. The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. The broader AI industry? Projected to top $3.6 trillion by 2034. They’re the most intentional.

Transform 102
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InformationWeek: The End of Business as Usual: How AI-Native Companies Win

Brian Solis

As AI continues to evolve, the question becomes whether companies can transform their businesses while adapting their workforce strategies at the same pace. Seismic shifts lie ahead: artificial intelligence will reshape 86% of businesses by 2030, according to a new World Economic Forum (WEF) report.

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Workflow: The AI-driven CRM revolution

Brian Solis

As Microsoft CEO Satya Nadella’s recent comments suggest, this transformation signals CRM’s post-SaaS era. In 2030, you might not log in to your CRM. In their place will be a new form of intelligent customer relationship management that transcends any one app or system to deliver autonomous, dynamic, and transformative results.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

billion) by 2030. Pinterest statistics for Australia Pinterest has transformed search, shopping and saving by making the process entirely visual and enabling users to explore and curate images and videos into custom boards. In 2025, social media ad spending is projected to reach US$4.73 billion (AU$7.5 As of April 2024, there are 5.1

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