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What marketing can teach the enterprise about AI

Martech

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. This article was co-authored by Nicole Greene. Ask your external agencies to do the same.

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

trillion to the global economy by 2030. Here are some examples of the latest and hottest marketing startups that leverage AI: Persado Persado labels its technology as “ The Generative AI Platform to Motivate Every Individual to Engage and Act”. Its platform uses machine learning to analyze customer data and identify high-quality leads.

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Influencer marketing statistics for Australia 2025

Sprout Social

As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. The 2025 Sprout Social Index Australia found that 24% of users intend to increase their social media use in 2025.

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How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025

Hubspot Marketing

In fact, the number of marketers who use AI in their roles has jumped from 21% to 74% year over year , with more than 74% believing most people will use AI in the workplace by 2030. Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips].

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It’s Giving… Marketing to Gen Z

Set Up

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. This contrasts with older generations that prioritize price over sustainability. Authenticity builds trust.

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Will AI agents take over your marketing job? Just the sh*tty ones

Welcome Software

Like seriously, ChatGPT only launched at the end of 2022 and it was only May 2024 when Google search results changed SEO and user experience forever by introducing AI Overview. In fact, Shafqat predicts that by 2030, " most online interactions will be driven by AI agents ".

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

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