Aspiration Marketing

DECEMBER 26, 2024

Want to rank higher in Google search results? You need to master EEAT! This quality framework, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is how Google determines if your content is worthy of a top spot. And while all the elements are important, today we're putting the spotlight on "Expertise." Keep reading to discover actionable strategies that will establish you as a true authority in your field.

Content Marketing 208

Content Marketing SEO Marketers Marketing 208

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.

Customer 113

Customer Branding Customer Acquisition Customer Journey 113

Aspiration Marketing

DECEMBER 23, 2024

Small businesses are adopting new technology more frequently in the fast-paced digital age of today in an effort to improve client engagement, streamline operations, and spur growth. Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience.

Transform 242

Transform New Technology Marketing Marketers 242

The Marketing Operations Leader

DECEMBER 23, 2024

The live workshop unlike any other is here 👋 Hey, it’s Darrell. If you’re ready to level up your marketing ops career, this is for you. I’ve been working behind the scenes with Mike Rizzo and MarketingOps.com to bring you something I’m really excited about: 👉 Lead with Confidence: A Practical Workshop for Marketing Ops Mastery Why this workshop?

New Markets 130

New Markets Marketing Marketers Management 130

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 115

User-Generated Social Media Marketing Promotion Transform 115

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential? I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement.

Transform 99

Transform User-Generated Marketing Marketers 99

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.

Advertising 109

Advertising Advertisers Key Performance Indicator Branding 109

yorCMO

DECEMBER 23, 2024

Build trust in FinTech with a fractional CMO. Discover how expert marketing leadership can enhance credibility and foster customer loyalty. The post Building Trust in a Digital World: How Fractional CMOs Help FinTech Brands Earn Customer Confidence appeared first on yorCMO.

Customer loyalty 105

Customer loyalty CMO Customer Branding 105

Hubspot Marketing

DECEMBER 24, 2024

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late December, and the sunshine glistened over the frosted ground Okay, I kid, I kid. So, the cornerstone content model isn't exactly 'Moon Landing' material. But, it did completely revolutionize how I think about and implement content strategy.

SEO 96

SEO Education Product Place 96

Aspiration Marketing

DECEMBER 30, 2024

As we all know, times have drastically changed with the introduction of the digital era. The capability of content writing is indeed a huge factor in establishing and customizing user interactions. Now, consumers prefer important links and solutions of high expertise instead of the old generic outreach, and this is where content marketing enters as a great strategic tool.

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130

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business. To illustrate why, lets go over some of the advantages. Benefits of Getting Google Reviews By collecting Google reviews, you can: Learn what customers think about you: This includes what they like and dislike about your business, so that you know whats working and what to improve on Increase visibility: Having more good Goog

User-Generated 88

User-Generated Energy SEO Place 88

Martech

DECEMBER 23, 2024

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Whitepaper 102

Whitepaper Key Performance Indicator Thought Leadership User-Generated 102

SocialPilot

DECEMBER 23, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. This means that a customer’s honest review is pure marketing gold. A good Google Business review serves as a virtual word-of-mouth, appearing whenever someone looks for your business online.

Management 87

Management User-Generated Customer Place 87

The CMO Survey

DECEMBER 23, 2024

The post Investimentos em Marketing Devem Crescer em 2025, Revela The CMO Survey appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Duct Tape Marketing

DECEMBER 23, 2024

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I cant help but look back at all the incredible conversations I had on the Duct Tape Marketing Podcast this year. Marketing is changing faster than ever, and small businesses have been riding the waveadapting to new trends, embracing tech, and finding fresh ways to connect with their customers.

Transform 74

Transform Price Marketing Marketers 74

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can produce various content formats, including code, text, visuals, audio, and video. Various programs have the ability to learn almost any kind of information.

Transform 91

Transform User-Generated Manufacturing eCommerce 91

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

Customer 103

Customer Direct Mail Transform Health 103

Social Media Examiner

DECEMBER 26, 2024

Tired of throwing marketing spaghetti at the wall? Want a proven system to generate consistent leads and sales? Learn a simple 4-step marketing framework that helped generate millions in revenue by focusing on audience building, lead generation, and strategic conversion. Why Marketing Strategy Matters Now More Than Ever Many entrepreneurs and marketers focus heavily on […] The post Marketing Strategy Framework: How to Get More Leads & Sales in 2025 appeared first on Social Media Examin

Marketing Strategy 81

Marketing Strategy Marketing Marketers Social Media Marketing 81

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Hubspot Marketing

DECEMBER 27, 2024

Each week, Laura, Caroline, and I get to sit and chat with some of todays most innovative marketing masters. Weve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicagos most beloved tirefire-flavored liquor. If you could smoosh all of their combined wisdom into your head, it would be like getting your well masters in marketing.

Fashion 67

Fashion Marketing Marketers Entertainment 67

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. Imagine sitting down with your morning coffee, opening SocialPilot, and realizing that every update feels like it was designed just for you. Thats what this year was about; listening to what matters and delivering exactly that. Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it

User-Generated 72

User-Generated Analytics Management Branding 72

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords.

SEO 74

SEO Customer Real Estate User-Generated 74

Martech

DECEMBER 27, 2024

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod

Transform 66

Transform User-Generated Promotion Advertising 66

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Marketing Insider Group

DECEMBER 23, 2024

Investing in search engine optimization (SEO) gets your content in front of its intended audience. One aspect of SEO you might be overlooking, however, is page speed optimization. Your site has to load quickly to hold the reader’s attention. A fast-loading website keeps visitors engaged and boosts your search engine rankings. Equally important is mobile optimization, as Statista reports that nearly 60% of all global website visits are on mobile devices.

SEO 72

SEO Marketing Marketers 72

Social Media Examiner

DECEMBER 24, 2024

What can custom AI models do that ChatGPT can't? Which open-source model is best for your business? Discover how to build enterprise-grade AI solutions using Mistral and Llama models with step-by-step guidance from a leading AI developer. About Yash Gad and Ringer Sciences Yash Gad's journey into AI began with an unconventional background in biophysics […] The post Custom AI Models vs ChatGPT: A Guide to Private Large Language Models appeared first on Social Media Examiner.

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Customer 86

Practical eCommerce - Marketing

DECEMBER 23, 2024

This year's outstanding campaigns feature collaborations, dupes, celebrity spots, mobile apps, mascots, dance routines, pop-ups, and AI-powered videos. The post Outstanding Marketing Campaigns from 2024 appeared first on Practical Ecommerce.

eCommerce 71

eCommerce Marketing Marketers Advertisers 71

Backlinko

DECEMBER 23, 2024

As a general contractor, you want a steady stream of customers for your business. Whats a surefire way to get your business top-of-mind for potential clients? Make sure they can find you online through search engine optimization (SEO). When someone in your local area searches for services like yours, you want your website at the top of the results. Specifically, you want to appear in the local pack (also called the map pack): In this guide, you’ll learn all about SEO for contractors, inclu

SEO 73

SEO User-Generated Analytics Place 73

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

DECEMBER 26, 2024

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.

Health 66

Health Advertising Advertisers SEO 66

Vertical Response

DECEMBER 27, 2024

Want to enhance your email campaigns? Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate. Engagement metrics like open and click-through rates help tailor email strategies to boost audience interaction and optimize content for better performance.

Email Marketing 52

Email Marketing Non-Profit Health Key Performance Indicator 52

Businesses Grow

DECEMBER 23, 2024

What were the most popular blog posts of 2024? This is more difficult to answer today than a few years ago because my posts are read in so many different places today. I don’t spend the time curating social media views across all the various channels (like Medium, Substack, and LinkedIn) but certainly can see when a post goes “viral.” Here at least is an estimate of the most popular posts of 2024 based on post views. 1.

Education 55

Education Place Branding Marketing 55

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake. But when it comes to work-related processes, it's one of my favorite things. Why? Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too.

eCommerce 62

eCommerce SEO User-Generated Key Performance Indicator 62

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing