Aspiration Marketing

JANUARY 2, 2025

Google's search algorithm is constantly evolving, and it can be tough to keep up with the latest ranking factors. One of the most important factors in today's content creation and SEO is EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. In this blog post, we'll focus on authoritativeness, what it means for your website, and how you can demonstrate it to Google to boost your search rankings.

SEO 204

SEO Content Marketing Marketing Marketers 204

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Chief Martec

JANUARY 2, 2025

Welcome to 2025! It’ll be the Year of AI Agents in martech, in word and deed. Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? Whichever one directed the flow of data among apps and determined which function in which app was called when literally orchestrating the tech stack

Transform 118

Transform Fashion CRM Product 118

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business. To illustrate why, lets go over some of the advantages. Benefits of Getting Google Reviews By collecting Google reviews, you can: Learn what customers think about you: This includes what they like and dislike about your business, so that you know whats working and what to improve on Increase visibility: Having more good Goog

User-Generated 107

User-Generated Energy SEO Place 107

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

Lynton Web

JANUARY 2, 2025

We see it a lot. Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. You sometimes feel like you're wasting your sales team's time by passing off leads that aren't ready to buy. But at the same time, how do you actually know which of your prospects are genuinely ready to discuss with a sales representative and which are still in the beginning stages of the buyer's journey ?

Transform 98

Transform CRM Whitepaper Price 98

Aspiration Marketing

DECEMBER 30, 2024

As we all know, times have drastically changed with the introduction of the digital era. The capability of content writing is indeed a huge factor in establishing and customizing user interactions. Now, consumers prefer important links and solutions of high expertise instead of the old generic outreach, and this is where content marketing enters as a great strategic tool.

Content Marketing 222

Content Marketing Customer Marketing Marketers 222

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake. But when it comes to work-related processes, it's one of my favorite things. Why? Because it helps me analyze what is and isn't working. I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too.

eCommerce 94

eCommerce SEO User-Generated Key Performance Indicator 94

Social Media Examiner

JANUARY 2, 2025

Are you struggling to get your content seen on Facebook? Wondering how Meta's algorithm has changed? Learn the content formats, posting strategies, and engagement techniques that are driving organic reach on Facebook today. Why Facebook Still Matters for Marketers in 2025 Despite the rise of newer platforms, Facebook continues to hold its crown as the […] The post Facebook Content Strategy 2025: What’s Actually Working Right Now appeared first on Social Media Examiner.

Social Media Marketing 102

Social Media Marketing Marketing Marketers 102

Businesses Grow

DECEMBER 30, 2024

One of the most significant periods of my life was the three years I studied under the world’s greatest business consultant, Peter Drucker. Dr. Drucker is known as the father of modern management, but he also contributed to the creation of marketing as a professional discipline, wrote extensively about entrepreneurship and innovation, and is generally regarded as the greatest business philosopher of all-time.

Email Marketing 104

Email Marketing Customer Management Marketing 104

Lynton Web

DECEMBER 29, 2024

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. You might eventually reach your destination but waste valuable time and resources. The truth is that companies that master their customer journey in HubSpot aren't just seeing incremental improvements they're transforming how they operate.

Customer Journey 97

Customer Journey Customer Transform CRM 97

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.

Transform 102

Transform User-Generated Fashion Marketing 102

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even more difficult.

Transform 93

Transform Communications Place Management 93

yorCMO

DECEMBER 30, 2024

Build a loyal brand community with a fractional CMO. Gain insights, boost customer engagement, and drive growth with expert guidance. The post Can Your Brand Thrive Without a Tribe? appeared first on yorCMO.

Branding 105

Branding CMO Customer 105

Backlinko

DECEMBER 29, 2024

Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO strategies. Take Deer Valley Plumbing Contractors, for instance. They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords.

SEO 85

SEO Customer Real Estate User-Generated 85

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

The CMO Survey

JANUARY 3, 2025

The post CMOs Focus Less on Gathering Data for a Cookieless Future appeared first on The CMO Survey.

CMO 100

CMO 100

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

Retail 97

Retail Transform Advertising Advertisers 97

Hubspot Marketing

JANUARY 3, 2025

As Wizs Head of Marketing Tom Orbach says, Mini tools are 10x more powerful than free trials. For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are now giving away mini software tools entirely for free.

Finance 96

Finance Marketing Marketers Promotion 96

Zumvu

DECEMBER 30, 2024

Customer support in 2025 involves far more than just addressing questions. It is now integral to the delivery of good customer experiences.

Customer 98

Customer 98

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?

Branding 73

Branding Influencer Marketing Promotion Marketing Strategy 73

The CMO Survey

JANUARY 3, 2025

The post Marketing And Housing Trends To Watch For 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Martech

JANUARY 2, 2025

There continues to be a lot of buzz around marketing performance optimization and testing. Justifiably so. Technology is helpful with this, of course, but its non-technical expertise that really makes a difference. I do a lot of performance testing with my clients, and I always follow scientific method. Heres a primer on scientific method, along with a deep dive into one of its core elements: hypotheses.

Performance Marketing 97

Performance Marketing Promotion Product Branding 97

Customers.ai

DECEMBER 30, 2024

Form abandonment. The silent killer of conversions. After all, youve done the hard work of crafting a killer offer, nailing your landing page design, and bringing visitors right to the finish line. But then crickets. They were this close to signing up and suddenly theyre gone, leaving you with nothing but a half-filled form and a sense of missed opportunity.

Shipping 86

Shipping Outbound Marketing eCommerce Customer Journey 86

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

SocialPilot

DECEMBER 29, 2024

In today’s digital age, online reviews are no longer a nice-to-have; they’re a must-have for your business. Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. On the other hand, negative reviews can damage your brand’s reputation, deter potential customers, and even lead to lost revenue.

Management 72

Management User-Generated Price SEO 72

Practical eCommerce - Marketing

DECEMBER 31, 2024

More than 60% of Gen Zs and Millennials worldwide shop on social media platforms. The post Open a Facebook Shop in 2025 appeared first on Practical Ecommerce.

Millennials 88

Millennials eCommerce 88

The CMO Survey

JANUARY 2, 2025

The post 8 Mega-Trends That Matter For Marketing In 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Martech

DECEMBER 30, 2024

This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway but what does this mean practically? It means many businesses will be making new hires to support change.

Transform 82

Transform CMO Retail CRM 82

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Product

Marketing Insider Group

DECEMBER 30, 2024

It should come as no surprise that you need a strong online presence to grow your business. Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. SEO enhances your website’s visibility on search engines, making it easier for your audience to find you. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential cust

SEO 63

SEO User-Generated Analytics CRM 63

Vertical Response

JANUARY 4, 2025

Are you a small business owner looking for ways to boost holiday sales and grow your email subscriber list? In this mini case study, well walk you through the real-life example of Charming Candle Co., an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results.

Email Marketing 52

Email Marketing Transform Shipping Promotion 52

Practical eCommerce - Marketing

DECEMBER 29, 2024

Eager online sellers, great and small, are waiting to learn how the ban plays out. The post TikTok Shop’s Coming Seller Boom appeared first on Practical Ecommerce.

eCommerce 78

eCommerce 78

Customers.ai

DECEMBER 31, 2024

Did you know that 98% of your website visitors leave without doing anything? No purchases, no sign-ups, just a blip in your traffic data. These anonymous visitors are potential customers, leads, and revenue streams just slipping away under the radar. And the kicker? Most marketers are so focused on the visible 2% that they ignore the massive untapped opportunity sitting right under their noses!

Key Performance Indicator 59

Key Performance Indicator Transform Outbound Marketing Marketing 59

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding