Trending Articles

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5 Steps to Build Buyer Personas That Drive Results

Aspiration Marketing

Ever felt like a marketing message was talking at you, not to you? That's often the result of missing buyer personas. These semi-fictional representations of your ideal customers are crucial for aligning your marketing efforts, ensuring that targeted messages reach their intended audience. The result? Marketing efforts that resonate and drive conversions.

Customer 147
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How more tools and tactics hurt marketing performance

Martech

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.

Marketing 102
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Business Development for Startups: Essential Strategies for Growth

Aspiration Marketing

The startup journey is a rollercoaster. From securing funding to acquiring customers, the challenges are constant. But business development for startups isn't just about sales; it's the lifeblood of early-stage growth. Explore essential strategies for navigating these hurdles, covering funding, partnerships, customer acquisition, and market entry, empowering you to build a thriving business.

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The 7 Reports Every Demand Gen Leader Needs

The Marketing Operations Leader

In this edition: The 7 Reports Every Demand Gen Leader Needs 10 Things No One Tells You About Working in Marketing Operations Poll: What Do You Use to Create Presentations? Exclusive For Paid Subscribers : 5 Things You Can Do At Work to Get Ahead That No One Really Talks about Hear from Ops Directors and VPs at CrowdStrike, ServiceNow, 8x8, and DataRobot on How to Overcome Growth Challenges in Marketing and Ops.

Analytics 130
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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How to influence Google’s AI Overviews

Martech

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.

Transform 119
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How live social shopping is driving brand results

Sprout Social

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.

Branding 106

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9 Ecommerce Website Optimization Tactics [Expert Insights]

Backlinko

Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing whats working on your site and what isnt. Then, apply targeted fixes based on real data. Not hunches. In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversi

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The social media landscape is being upended: Don’t wait to make a move

Sprout Social

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.

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The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here's the twist: making your emails more inclusive isn't just good ethics it's good business.

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Boost ROI with LinkedIn, Facebook, and Google Ads

Aspiration Marketing

Facebook, Google, and LinkedIn have become the go-to platforms for businesses aiming to convert clicks into conversions. Each offers distinct tools to turn your marketing dollars into real, measurable results, helping you connect with the right audience at the right time.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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“The 5th P is Purpose” – Christian Sarkar and Philip Kotler

The Marketing Journal

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.

Price 86
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Google is exploring ads in new AI Mode

Martech

Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.

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Longer TikToks Get More Views — Data Shows Best TikTok Video Length

Buffer Marketing

A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. When we set out to uncover what TikTok video length performed the best, I certainly didn’t expect it to be longer videos.

SEO 63
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8 Questions to Help You Write a Compelling Marketing Brief

Hubspot Marketing

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to help you create a brief that has just enough information but not too much to get your team excited and on the same page.

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends

Hootsuite

Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use?

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How to Succeed in Influencer Marketing in 2025

Social Media Examiner

Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? In this article, you'll discover proven strategies for influencer partnerships that deliver measurable results for your business. Why Marketers Should Work with Creators in 2025 Many marketers are hesitant to embrace […] The post How to Succeed in Influencer Marketing in 2025 appeared first on Social Media Examiner.

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3 high-impact email automations you need to drive revenue

Martech

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value.

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How to 'Reset' Your Instagram Algorithm When Your Feed Needs a Fresh Start

Buffer Marketing

As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after a good tidy-up? Worth every second I spend cursing over piles of old clothes on my bedroom floor.

Health 63
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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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How This Small Startup Outperformed a Stalling Industry

Hubspot Marketing

As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If youre like me, your first question was, What the ever-loving fffff-? But your second question is, What are they doing right? So I sat down with the marketing director for the top-selling pickle liquor to find out how this small startup is beating the trend and outmarketing the market.

Gen Z 75
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How to Navigate a New Era of Agentic Customer Engagement 

Sales Force: CMO

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer engagement.

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AI Assistants: How To Level Up Your Work

Social Media Examiner

Should you be using an AI assistant in your business? If you've ever wished for a consultant who's available 24/7, never gets frustrated, and costs a fraction of a typical advisory fee, then the answer is yes. In this article, you'll discover how to train an AI model to function like an always-available assistant specifically […] The post AI Assistants: How To Level Up Your Work appeared first on Social Media Examiner.

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How to build use cases to break down customer data silos

Martech

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams

Animalz blog

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. He explains how the modern content marketer must operate at the intersection of strategy and rapid execution: “I don’t think in this environment you can think more than 90, 100 days in the future because it’s gonna be a totally different conversation.” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure

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How to Use Data Analytics to Refine Your SEO Strategy

Marketing Insider Group

SEO without data is like throwing darts in the dark. Sometimes it works, but most of the time, its a hard miss. Every search, click, and bounce tells a story. The challenge is figuring out what the data means and how to use it to make SEO strategies stronger. Quick Takeaways Traffic sources reveal where visitors come from and whats working. Bounce rates and session times show if people actually like what they find.

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How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]

Hubspot Marketing

I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data ) and uses it to plan and deliver targeted ads while Im on the platform. One of these ads led to me a good deal on some rawhide-free chewy rolls, which have now become her favorite.

Retail 66
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Business Development Metrics that Matter: Measuring Success

Aspiration Marketing

Is your business development strategy a shot in the dark? That may be why it's not workingmany companies invest heavily in BD without seeing the desired returns. This often stems from a lack of clear business development metrics. Without these BD metrics, how can you truly measure success? Let's dive into the metrics that matter.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How to inflation-proof your marketing in 2025

Martech

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies.

Gen Z 55
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7 Ideal Ways to Spend Your Marketing Budget in 2025 (And Beyond)

Marketing Insider Group

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

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Personalization ROI: How to not waste your time

Welcome Software

Marketing teams worldwide, we know you've got a dirty little secret. While everyone's revving up their personalization engines, almost nobody can answer the million-dollar question: Is any of this personalization stuff working? Most teams claim they're measuring personalization ROI, yet only 31% believe it's improving their bottom line. So, what are the other 69% doing?

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.