Aspiration Marketing
JANUARY 21, 2025
Personalized experiences are no longer a luxury but an expectation in modern marketing. Buyers crave tailored experiences that speak directly to their needs and challengesand that's where account-based marketing (ABM) shines. ABM allows you to laser-focus your efforts on high-value accounts, treating each as its own market segment. However, achieving true personalization at the account level can be complex.
SocialPilot
JANUARY 16, 2025
If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Social media has officially stepped up as a rival search powerhouse.
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Aspiration Marketing
JANUARY 16, 2025
Your website should be a lead-generating machine, but most sites convert less than 1% of visitors into leads or customers. That's a dismal return on your investment! Fortunately, conversion rate optimization (CRO) can dramatically increase that percentage. We'll reveal the red flags signaling your website needs CRO, helping you attract more customers and boost your bottom line.
The Marketing Operations Leader
JANUARY 14, 2025
In this edition: A 7 Point Marketing Ops Assessment Template The Marketing Ops Wheel: A Visual Framework Podcast Interview With Sarah Krasnik Bedell: A Data Engineer Turned Marketer Exclusive For Paid Subscribers: The Truth About the Ugly Times in My Marketing Ops Career and How They Led Me to Success Don’t Miss This Week’s Free Marketing Ops Interview Bootcamp - Make Sure to Sign Up The Secret to Great Marketing Measurement?
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketing Insider Group
JANUARY 14, 2025
Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. However, you’ll need to reach the right people to take full advantage of its impact. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people.
Sprout Social
JANUARY 15, 2025
Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
DirectMail2.0
JANUARY 14, 2025
Marketing mail often faces tough competition for attention, arriving alongside bills, flyers, and generic promotions. However, with the right approach, marketing mail can stand out, spark inspiration, and achieve significantly better response rates. Here are actionable recommendations for printers and graphic designers to elevate their mail campaigns and make them unforgettable. 1.
illumin
JANUARY 14, 2025
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.
Martech
JANUARY 15, 2025
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.
Aspiration Marketing
JANUARY 15, 2025
Standing out in today's saturated market is more important than ever, but how do you carve a unique space for your business? It all starts with branding. Crafting a compelling brand identity can be the difference between blending in and boldly leading your industry. But should you tackle this crucial task yourself or enlist the help of a branding agency?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Buffer Marketing
JANUARY 20, 2025
The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to a blog post shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th
The Marketing Operations Leader
JANUARY 20, 2025
The time to level up your marketing ops career is now—our workshop starts this week , and I don’t want you to miss out! This is your final reminder to join Lead with Confidence: A Practical Workshop for Marketing Ops Mastery. Why Act Now? The live sessions are all about simulations and practical exercises that will help you lead a marketing ops function with confidence.
Hubspot Marketing
JANUARY 17, 2025
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Heres what we did, what worked (and what didnt), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here's the thing about big results: They dont come from trying everything at once.
Martech
JANUARY 14, 2025
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Aspiration Marketing
JANUARY 20, 2025
Your local clientele list matters and contributes to the growth of your small business beyond your borders. YouTube videos are useful for reaching out to this category of buyers. Use this approach to improve your local video SEO through an elaborate, scalable, and effective plan. Your approach may focus on geotagged content, keyword enrichment, allowing sharing, and creating engaging stories.
Buffer Marketing
JANUARY 15, 2025
There’s no two ways about it: video is the way people prefer to consume content in 2025. Buffer’s data shows that when it comes to social media platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and marketing strategy.
Social Media Examiner
JANUARY 16, 2025
Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience. Why Content Marketing Matters in 2025 Content marketing has evolved far beyond simply publishing blog posts and hoping for the […] The post Content Marketing Strategies for 2025: A Framework for Success appeared first on Social Media Examiner.
Hubspot Marketing
JANUARY 16, 2025
Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JANUARY 16, 2025
U.S. digital advertising will see a 7.3% increase over last years spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth.
Aspiration Marketing
JANUARY 14, 2025
Instead of scattering your efforts across a vast ocean of leads, account-based marketing (ABM) helps you hone in on the high-value accounts most likely to convert. But precision targeting is only half the battle. To truly unlock ABM's potential, you need to measure your progress and fine-tune your approach. HubSpot offers a robust suite of tools that make this process insightful and efficient.
Hootsuite
JANUARY 15, 2025
LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy.
yorCMO
JANUARY 20, 2025
Discover how fractional marketing offers flexible, cost-effective solutions for scaling your business with expert guidance and measurable results. The post Fractional Marketing: A Flexible Solution for Business Growth appeared first on yorCMO.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
JANUARY 15, 2025
Your audience wont tolerate scrolling through search result rankings when they have an easier AI-led alternative. Marketers must refocus their search strategies to surface their content in Gemini, ChatGPT, and other AI-generated answers.
Martech
JANUARY 16, 2025
AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.
David Meerman Scott
JANUARY 20, 2025
The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.
The CMO Survey
JANUARY 17, 2025
The post Opinion: From AI to Retail Media 10 Trends for 2025 appeared first on The CMO Survey.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Kuno Creative
JANUARY 17, 2025
Were thrilled to share that HubSpot has awarded Kuno the Content Experience Accreditation , formally recognizing us as a leader among marketing firms in strategic content creation, management and promotion. This credential is an endorsement of our expertise in helping clients create engaging, personalized experiences across digital channels using HubSpots powerful software.
Content Marketing Institute
JANUARY 14, 2025
By Robert Rose. Synthetic voice and sound recording created by Everlit based on the voice of Robert Rose (with his permission). Have you seen that video of Mark Zuckerberg talking about the difference between Metas and Apples development approaches?
Martech
JANUARY 17, 2025
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection.
David Meerman Scott
JANUARY 14, 2025
My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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