Aspiration Marketing

MARCH 4, 2025

When KFC launched in China, its "finger-lickin' good" slogan was mistranslated as "eat your fingers off." Oops! For the sake of your business growth, avoiding such mishaps is critical. Fortunately, multilingual marketing helps businesses effectively avoid these missteps, reach diverse audiences, and build strong global brands. But, to succeed, your website must be a welcoming space for customers of all languages.

Marketing 227

Marketing Marketers SEO Branding 227

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. However, companies that adapt strategically can continue to thrive despite these headwinds. Heres how you can successfully sell your goods and services internationally during trade wars. 1.

Manufacturing 179

Manufacturing Finance Transform Logistics 179

Aspiration Marketing

FEBRUARY 27, 2025

63% of B2B purchase processes stall before the finish linebut it isn't due to a lack of effort from sales teams, but rather a fundamental shift in how buyers make decisions. They're bombarded with information, demanding personalized solutions and clear value propositions. Sales enablement has emerged as a potential answer to this challenge, promising to equip sellers with the tools and knowledge they need to succeed.

233

233

Trade Press Services Newsletter

MARCH 6, 2025

With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.

Transform 130

Transform Thought Leadership Communications New Technology 130

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.

Transform 115

Transform Finance Marketing Marketers 115

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 101

Social Media Marketing Marketing Strategy Marketing Marketers 101

Backlinko

MARCH 3, 2025

Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing.

SEO 94

SEO User-Generated Analytics Finance 94

Martech

MARCH 3, 2025

I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.

Thought Leadership 118

Thought Leadership Price Content Marketing Customer 118

SocialPilot

MARCH 4, 2025

Suppose youre searching for a new restaurant, a gadget, or even a local service. Whats the first thing you do? You check the reviews, right? Youre not alone. A whopping 9 out of 10 consumers base their purchase decisions based on the business reviews they read online. So, what really happens when your business fails to generate these reviews? Well, you become invisible.

User-Generated 102

User-Generated Place Customer Product 102

Aspiration Marketing

MARCH 3, 2025

Do you get the best results from your email marketing efforts? Many businesses, like the company I recently worked with, struggle with low engagement. Despite having a huge subscriber list, their open and click-through rates were dismal. However, after analyzing their data, the problem became clear: their emails lacked personalization and segmentation, essentially broadcasting the same message to everyone regardless of their interests.

Email Marketing 198

Email Marketing Marketing Marketers 198

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Social Media Examiner

MARCH 4, 2025

Want to automate repetitive tasks with AI? Looking for the best AI tools and tech stack to streamline your workflow? Discover how AI automation platforms like MindPal and TaskMagic can save you time, boost efficiency, and simplify your marketing processesall without advanced coding. Why Marketers Need AI Automation Marketers have long faced time-consuming processes for […] The post AI Automation Made Easy: How to Get Your Hours Back appeared first on Social Media Examiner.

Marketing 101

Marketing Marketers 101

Buffer Marketing

FEBRUARY 27, 2025

Substack has a reputation. Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. The truth? It’s somewhere in between. While Substack has helped established journalists and authors go independent, it’s also a powerful tool for up-and-coming writers, niche creators, and anyone looking to build an audience without relying on social media algorithms.

Promotion 68

Promotion Price Affiliate Marketing Fashion 68

Martech

MARCH 5, 2025

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various ap

CRM 115

CRM Influencer Marketing Management Branding 115

Businesses Grow

MARCH 3, 2025

I am a fan of internet pioneer Kevin Kelly. His futuristic projections and books have informed much of my work. And while I don’t always agree with him, I pay close attention to his writing. Last week, Kevin wrote a blog post titled The Handoff to Bots , which thinks through the implications of two colliding megatrends: global de-population due to a rapidly declining birthrate and the inevitable rise of AI bots taking over human jobs.

Transform 76

Transform Entertainment Health Manufacturing 76

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends

Aspiration Marketing

MARCH 5, 2025

You've invested time and resources into driving traffic to your website, but your conversion rates remain stagnant. While A/B testing offers valuable insights, it's only one piece of the puzzle. To truly unlock growth, you need to go beyond the basics. Let's dive into advanced Conversion Rate Optimization (CRO) techniques that can significantly impact your bottom line.

192

192

yorCMO

MARCH 5, 2025

Unlock business growth with data-driven marketing strategies. Explore budget-friendly tools and insights to boost impact without overspending. The post Unlocking Business Growth with Budget-Friendly Data-Driven Marketing appeared first on yorCMO.

Marketing 82

Marketing Marketers Marketing Strategy 82

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends. If your website, advertising campaigns, and content strategies have been running on autopilot, it is time to review, refine, and reinvigorate them.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Martech

FEBRUARY 27, 2025

In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. People may assume marketers don’t need it because genAI uses natural language. However, being able to communicate with a technology and knowing how to use it are very different things. A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work.

Communications 105

Communications Marketing Marketers B2C 105

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Product

Content Marketing Institute

FEBRUARY 27, 2025

Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Googles head of data measurement and analytics has some thoughts.

Analytics 78

Analytics Digital Marketing Marketing Marketers 78

Aspiration Marketing

MARCH 6, 2025

Ever felt like your marketing messages were falling on deaf ears despite targeting the "right" demographics? The truth is, demographics alone paint an incomplete picture. To truly connect with your audience, you need to understand their inner worldtheir motivations, aspirations, and pain points. While demographics provide a basic understanding, psychographics delve deeper, enabling marketers to create truly resonant campaigns that turn prospects into customers.

Customer 147

Customer Marketing Marketers 147

Animalz blog

FEBRUARY 27, 2025

Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to answer one question: “Hello is there any value out there? The AI conversation in content marketing is deafening skeptics shouting from one side, shallow tips from fanboys on the other. But somewhere in this noise, there must be folks who’ve figured something out, right?

SEO 62

SEO Content Marketing B2C CMO 62

Orbit Media Studios

MARCH 4, 2025

By Andy Crestodina It was a spark. An idea for a headline. Soon it grew into a strong first paragraph, then an outline. A few weeks later, we had a detailed first draft of a long-form guide. The topic is something that people search for. Not a ton of people, but people we want to connect with. It answers a big question with a lot of well-supported information.

SEO 75

SEO Thought Leadership User-Generated Copywriting 75

Advertisement

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands.

Law 115

Law Price Marketing Marketers 115

Social Media Examiner

FEBRUARY 27, 2025

Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? In this article, you'll discover how to implement a social care strategy that enhances customer experience and drives business growth. Why Social Care Matters for Marketers While algorithms shift and platforms rise and […] The post Social Care: The Path to Happier Customers and Increased Sales appeared first on Social Media Examiner.

Customer 69

Customer Social Media Marketing Marketing Marketers 69

Backlinko

FEBRUARY 27, 2025

JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. Thats why JavaScript SEO is essential. When applied correctly, these strategies can significantly boost organic search performance. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: Thats the impact of effective JavaScript SEO.

SEO 67

SEO User-Generated Communications eCommerce 67

Hubspot Marketing

MARCH 5, 2025

Heres a hint as to the identity of todays master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. I would love to get cast members from The Bear Hulus Chicago-set show to record announcements or do videos for us, highlighting what a Chicago icon we are. Weve had quite a few cameos in it, and its made us look really good.

Millennials 74

Millennials Marketing Marketers Fashion 74

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

Content Marketing Institute

MARCH 5, 2025

Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B and B2C marketer doing events should do to get the most from all that investment.

Marketing Strategy 74

Marketing Strategy B2C Fashion Content Marketing 74

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as brows

User-Generated 103

User-Generated Marketing Marketers Analytics 103

Practical eCommerce - Marketing

MARCH 3, 2025

It's easy to think one post will go viral, racking-up millions of views. But what happens next? The post Social Media Marketing beyond the Algorithm appeared first on Practical Ecommerce.

Social Media Marketing 74

Social Media Marketing eCommerce Marketing Marketers 74

Animalz blog

MARCH 4, 2025

In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we’re still at “the very bottom of the S-curve of adoption” for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity. Instead of getting stuck in the typical AI debate (“Is it a threat to writers or just a shortcut?

User-Generated 70

User-Generated Non-Profit Content Marketing Transform 70

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Marketing