Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?".

Logistics 291

Logistics eBook Thought Leadership Acquisition Marketing 291

Sprout Social

SEPTEMBER 9, 2020

The VP of Digital Marketing. The VP of digital marketing manages multiple teams of direct and acquisition marketers, all who are trying to efficiently spend your organization’s media dollars. It’s the VP’s job to provide the direction these teams need to optimize their efforts.

Health 141

Health Food Acquisition Marketing Digital Marketing 141

Marketing Insider Group

AUGUST 19, 2015

Marketing influenced customer percentage. Marketing originated customer percentage. Average deal size of marketing acquisition. Marketing-generated pipeline. Marketing-generated opportunities. Marketing-generated deals. Marketing-generated revenue. Cost per registration (content or events).

Content Marketing 99

Content Marketing Customer Acquisition Acquisition Marketing Entertainment 99

Martech

AUGUST 22, 2022

Using location data for customer acquisition. Marketers can use digital channels to act on location data. She added, “This is the power of human movement data and really being able to access real-time information on what’s going on with people.”.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

Sprout Social

FEBRUARY 1, 2021

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. You’ll embrace a more strategic role. Without social media, brands would have struggled to stay connected with its audience in 2020.

Social Media Marketing 143

Social Media Marketing Marketers Marketing Copywriting 143

Sprout Social

FEBRUARY 21, 2023

Companies can hit product roadmap milestones faster with integrations and acquisitions. Marketers looking to find new audiences in their ideal customer profile can pursue co-marketing efforts with like-minded partners to widen their funnel. At Sprout, partnerships are just the way we do business.

Manufacturing 112

Manufacturing Acquisition Marketing Customer Product 112

Sprout Social

JULY 30, 2018

Customer Data ≠ Acquisition Data. One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters.

Acquisition Marketing 77

Acquisition Marketing Customer Acquisition eCommerce Analytics 77

Sprout Social

DECEMBER 14, 2020

Working in social media demands a lot out of marketers—which is why it’s important to prioritize self-care and take breaks as needed. Jenn Crim , the acquisition marketing manager for social media at Opry Entertainment Group , offers this reminder for social media leaders as they look ahead to the new year.

Social Media Marketing 145

Social Media Marketing Acquisition Marketing Management Entertainment 145

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Martech

DECEMBER 14, 2022

Tech giants to decide you are in a certain profile, enabling targeted upper-funnel acquisition marketing. Such access allows: Adtech platforms to not only stitch your actions across a single website but also view your entire browsing experience across all websites. Dig deeper: Here’s an alternative to cookies for user tracking.

Analytics 113

Analytics Advertisers Advertising Acquisition Marketing 113

Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market.

eBook 145

eBook Real Estate SEO Promotion 145

Econsultancy

FEBRUARY 4, 2022

As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses.

Analytics 69

Analytics Customer Acquisition Shipping Acquisition Marketing 69

Duct Tape Marketing

NOVEMBER 26, 2015

Finding the choke points in your funnel can help convert more customers and lead to a much smoother acquisition process. Cost Per Acquisition. Marketing is one of the largest expenses for many small businesses. You can measure funnels with Mixpannel , clicktale , appsee , Google analytics , Heap and many more.

Customer 53

Customer Customer Acquisition Acquisition Marketing Analytics 53

Rock Content

OCTOBER 9, 2017

Ryder Meehan of acquisition marketing consulting group Meehan Digital said to optimize every available element of an Amazon listing, including completing all description fields using target keywords and adding photos and videos. Here’s a closer look at how to optimize for intent on specific platforms: AMAZON.

Inbound Marketing 49

Inbound Marketing User-Generated Acquisition Marketing SEO 49

Rock Content

APRIL 20, 2020

What are the best metrics to measure the gains and costs of content marketing? Here are a few metrics that help determine earnings and expenses from actions in content marketing, divided into categories. Email marketing.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

CXL

MAY 27, 2022

And another from a SaaS role advertised by We Love Salt : “Please ONLY apply if you possess the following: • Minimum of 4 years’ experience in B2B lead generation and customer acquisition marketing for a B2B SaaS or technology business; • Demonstrable experience of creating marketing assets such as landing pages, ad posts, email templates; • Strong (..)

Management 79

Management User-Generated Inbound Marketing CRM 79

DIY Marketers

JANUARY 5, 2023

Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget. Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value.

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

Digital Marketer

MAY 14, 2024

Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business.

Transform 96

Transform Analytics Price Energy 96

Adobe Experience Cloud Blog

DECEMBER 4, 2008

Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy. Although he discusses software in particular, I think his arguments apply to any company that needs to grow in today's economy without using significant amount of capital.

Customer Acquisition 49

Customer Acquisition Customer CRM Management 49

Unbounce

JULY 14, 2023

So for your acquisition marketing, it’ll track people coming to your site, into app, wherever they are where we don’t know who they are—they haven’t logged in, they haven’t purchased on ecomm, something like that. One of the really great aspects about the platform side is identity resolution.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

So for your acquisition marketing, it’ll track people coming to your site, into app, wherever they are where we don’t know who they are—they haven’t logged in, they haven’t purchased on ecomm, something like that. One of the really great aspects about the platform side is identity resolution.

Transform 52

Transform Marketers Marketing CRM 52