Hubspot Marketing
MAY 9, 2019
In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. If they want to pay lower a cost per acquisition bid, they’ll have to settle with stooping at the bottom of the ad rankings.
Hubspot Marketing
MAY 14, 2019
Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns.
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Hubspot Marketing
NOVEMBER 28, 2022
Here’s what we found out: Two roles for which companies plan to decrease their recruitment efforts the most are: General marketing managers and acquisition marketing managers. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.
Martech
DECEMBER 14, 2022
Server-side measurement is based on sending data directly from a server you own and control to the servers of the platforms you leverage for advertising and measurement, cutting out the middleman that is the browser your visitors use to access your website, and allowing direct tracking and measurement of outcomes like clicks and conversions.
Hubspot Marketing
MAY 26, 2022
HubSpot’s set of eight free budget templates offers everything you need to get started, from a master marketing template to more specific spreadsheets for content, products, and paid advertising. Available as both Microsoft Excel files and Google Sheets, HubSpot has you covered no matter how you choose to handle your marketing budget.
Hubspot Marketing
JUNE 26, 2023
As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market.
Martech
AUGUST 22, 2022
Using location data for customer acquisition. Marketers can use digital channels to act on location data. She added, “This is the power of human movement data and really being able to access real-time information on what’s going on with people.”.
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