Acquisition Marketing Advertising Analytics 
Martech
DECEMBER 14, 2022
In this article, we’ll cover server-side measurement in an adtech and analytics context and its role in today’s changing data landscape. Google again delayed their post-cookie plan , which is understandable given the tech giant heavily depends on third-party cookies for targeted advertising — more so than any major adtech player.
Hubspot Marketing
JUNE 26, 2023
Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.
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Martech
AUGUST 22, 2022
Read next: Real-world location data analytics tools during the pandemic. Using location data for customer acquisition. Marketers can use digital channels to act on location data. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Where location data comes from.
Digital Marketer
MAY 14, 2024
Become a Certified Analytics & Data Master At Last, You’ll Have A Powerful Analytics Dashboard That Will Help You Make Smart Business Decisions Click here Now how do you do it? 6 – Easy to Reach Is the market fairly easy to find online? Can you reach them via most advertising platforms and social channels?
DIY Marketers
JANUARY 5, 2023
Google Analytics Website traffic to specific pages Time on site: This shows what pages people are most interested in. Social media analytics Look for posts with the most engagement Look for posts that are getting lots of shares SEO Keyword Metrics Google search console: find out what search phrases and keywords lead to your website.
CXL
MAY 27, 2022
Within these traits are a combination of core skills and targeted skills: Core skills: Marketing automation tools. Analytics platforms. An understanding of Google Analytics , and email and social media analytics tools is essential in gathering data to plan, implement, and improve demand generation strategies.
Unbounce
JULY 14, 2023
I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?
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