Econsultancy

FEBRUARY 4, 2022

As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses. Analytics puts your business on the front foot with competitors.

Analytics 69

Analytics Customer Acquisition Shipping Acquisition Marketing 69

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Read next: Real-world location data analytics tools during the pandemic.

Customer 93

Customer Customer Acquisition Retail Acquisition Marketing 93

Sprout Social

JULY 30, 2018

One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters. Yes, this is a little plug for Simply Measured (Advanced Analytics).

Acquisition Marketing 60

Acquisition Marketing Customer Acquisition eCommerce Analytics 60

CXL

MAY 27, 2022

Within these traits are a combination of core skills and targeted skills: Core skills: Marketing automation tools. Analytics platforms. An understanding of Google Analytics , and email and social media analytics tools is essential in gathering data to plan, implement, and improve demand generation strategies.

Management 79

Management User-Generated Inbound Marketing CRM 79

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Google Analytics Website traffic to specific pages Time on site: This shows what pages people are most interested in.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Duct Tape Marketing

NOVEMBER 26, 2015

Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy. From web analytics to financial tools, it’s possible to analyze your current and potential clients at every step. Cost Per Acquisition. The Funnel.

Customer 48

Customer Customer Acquisition Acquisition Marketing Analytics 48

Unbounce

JULY 14, 2023

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?

Transform 52

Transform Marketing Marketers CRM 52