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As a result, marketinganalytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketinganalytics tools to the masses. Analytics puts your business on the front foot with competitors.
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One of the freshest perspectives of the evening was Katrina’s differentiation between customermarketing and acquisitionmarketing: There’s a lot of great work on our marketinganalytics team to develop what we call clusters. Yes, this is a little plug for Simply Measured (Advanced Analytics).
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I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?
I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?
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