Marketing Insider Group
AUGUST 19, 2015
Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.
Hubspot Marketing
MAY 14, 2019
Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.
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Adobe Experience Cloud Blog
JUNE 17, 2013
Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. So you move prospects from one stage to the next through providing relevant content. How many more qualified leads?
Rock Content
APRIL 20, 2020
Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Keep reading!
CXL
MAY 27, 2022
The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.
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