Sprout Social

FEBRUARY 21, 2023

When done right, partnerships make your business stronger, add value for your customers and open up a new world of opportunities. Companies can hit product roadmap milestones faster with integrations and acquisitions. Customer value If you’re a customer-centric company , you always start with how any decision will impact the customer.

Manufacturing 112

Manufacturing Acquisition Marketing Customer Product 112

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy. Are many customers asking for a free trial but not continuing?

Customer 53

Customer Customer Acquisition Acquisition Marketing Analytics 53

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. You’ll prioritize approachability in every customer interaction.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Copywriting 144

Hubspot Marketing

MAY 26, 2022

Smart Insights also offers a template octet with options for spend summaries, acquisition marketing costs, creative spend, and SEO activities that clearly lay out where you’re spending money, how often, and what it costs you over a specified period. The Demand Metric marketing budget is all about content. Demand Metric [Excel].

Management 140

Management Marketers Marketing Energy 140

Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.

Content Marketing 99

Content Marketing Customer Acquisition Acquisition Marketing Entertainment 99

Sprout Social

JULY 30, 2018

Customer Data ≠ Acquisition Data. One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters.

Acquisition Marketing 75

Acquisition Marketing Customer Acquisition eCommerce Analytics 75

Adobe Experience Cloud Blog

DECEMBER 4, 2008

Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. As a result, they tend to force you to do things "The Hard Way".

Customer Acquisition 49

Customer Acquisition Customer CRM Management 49

Martech

DECEMBER 14, 2022

Tech giants to decide you are in a certain profile, enabling targeted upper-funnel acquisition marketing. Do you want to retarget customers who spent more than $1,000 and have not returned to the website in the past 28 days? Dig deeper: Here’s an alternative to cookies for user tracking.

Analytics 110

Analytics Advertising Advertisers Acquisition Marketing 110

Hubspot Marketing

JUNE 26, 2023

That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices.

eBook 145

eBook SEO Real Estate Promotion 145

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Econsultancy

FEBRUARY 4, 2022

As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses. Analytics helps you better understand customers. Marketing analytics benefits all.

Analytics 69

Analytics Customer Acquisition Shipping Acquisition Marketing 69

DIY Marketers

JANUARY 5, 2023

They are your business’s way of telling you what your business needs in order to attract more ideal customers. Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable.

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

CXL

MAY 27, 2022

The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Demand generation owes a lot to inbound marketing. What do you do?

Management 79

Management User-Generated Inbound Marketing CRM 79

Digital Marketer

MAY 14, 2024

Every client needed different things, required customization, and nothing was standardized. Then, she developed a standardized offer for that industry, rather than customizing everything. One offer, to one target market. This means when you do niche down, and sell 1 offer to 1 target market… Your workload will decrease.

Transform 96

Transform Analytics Price Energy 96

Rock Content

APRIL 20, 2020

Also, it is essential to know what requirements could reinforce your brand awareness and your customers’ product preferences, even though this perception is hard to quantify numerically. If you convert 30% of your leads to customers, then your conversion rate is 30%. Email marketing. Content is a valuable asset.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Rock Content

OCTOBER 9, 2017

What’s more, Laura Simis of inbound marketing and website design agency Coalmarch Productions, said most of her firm’s clients are small businesses and she has found non-traditional search engines sometimes provide an opportunity to gain an edge over competitors. Many consumers come to Amazon first when they are looking for products online.

Inbound Marketing 49

Inbound Marketing User-Generated Acquisition Marketing SEO 49

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing. I guess I, I don’t know.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing. I guess I, I don’t know.

Transform 52

Transform Marketers Marketing CRM 52

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.

Logistics 291

Logistics eBook Thought Leadership Acquisition Marketing 291