Martech

MAY 7, 2025

Want to supercharge your customer acquisition efforts? Join industry-leading experts as they share their acquisition strategies at Acxioms exclusive Accelerate Acquisition event, May 14 at The Ritz-Carlton New York, NoMad. Acxiom will provide $75 Uber vouchers to and from the event.

Acquisition Marketing 92

Acquisition Marketing Customer Acquisition Retail Customer Journey 92

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Using location data for customer acquisition. Marketers can use digital channels to act on location data.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

CXL

MAY 27, 2022

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment.

Management 79

Management User-Generated Inbound Marketing CRM 79

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Once you have that, it does cross-channel activation, so it will actually drive your—fancy term—“customer journey orchestration” and actually push out to the emails.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Once you have that, it does cross-channel activation, so it will actually drive your—fancy term—“customer journey orchestration” and actually push out to the emails.

Transform 52

Transform Marketers Marketing CRM 52