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8 proven retention marketing strategies to boost customer loyalty

Use Insider

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing? Churn rate: Indicates if there are issues you need to address to improve retention.

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4 Fresh Ways to Think About Targeting on Social

Sprout Social

One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. The experts opened the night by explaining what their main focuses are.