Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.

Content Marketing 99

Content Marketing Customer Acquisition Acquisition Marketing Entertainment 99

Sprout Social

JULY 30, 2018

Erica Laxson , Social Media Manager at Microsoft Research, uses social to promote all innovative products coming out of Microsoft, from artificial intelligence to gaming platforms to virtual reality, as well as for recruitment and educational purposes. Customer Data ≠ Acquisition Data.

Acquisition Marketing 77

Acquisition Marketing Customer Acquisition eCommerce Analytics 77

CXL

MAY 27, 2022

Or, as growth marketer Ramli John says in his CXL demand generation course : “If you want to sell efficiently at a high velocity, turning people—by educating, by empowering, by entertaining—into superheroes is the way to do it.”. At every touchpoint , they must improve the prospect’s situation to build relationships and earn trust.

Management 79

Management User-Generated Inbound Marketing CRM 79