Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

CXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Management 79

Management User-Generated Inbound Marketing CRM 79

Rock Content

APRIL 20, 2020

The formula to calculate your content marketing ROI uses KPIs — measuring gains and cost of investments, that is: actions that generate revenue or positive results for the visibility of the brand, which can be a long-term additional; expenses related to the workforce, purchase of materials, tools, contracts, and broadcasting in media in general.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. So, it’s not about YOUR performance — it’s about your business and what it needs to stay alive and succeed.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. And as marketers embrace AI and its potential, the quality and structure of their data clearly are gonna play a, uh, a pivotal role.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. And as marketers embrace AI and its potential, the quality and structure of their data clearly are gonna play a, uh, a pivotal role.

Transform 52

Transform Marketing Marketers CRM 52