Marketing Insider Group

AUGUST 19, 2015

If you’re not what metrics to ask for from your organization’s other marketing departments, here are some to get your started: Average cost per lead. Customer acquisition cost. Marketing percentage of customer acquisition cost. Ratio of customer lifetime value to customer acquisition cost.

Content Marketing 99

Content Marketing Customer Acquisition Acquisition Marketing Entertainment 99

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing? Customer health score: Indicates if a customer is at risk of churning.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. And so they sell a number of insurance products: life, auto, health, farm, you name it. So, we work in the insurance space.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. And so they sell a number of insurance products: life, auto, health, farm, you name it. So, we work in the insurance space.

Transform 52

Transform Marketing Marketers CRM 52