Acquisition Marketing, Customer Acquisition and Marketing

Acquisition Marketing

Customer Acquisition

Marketing

Acxiom’s exclusive event for acquisition marketers by Acxiom

Martech

MAY 7, 2025

Want to supercharge your customer acquisition efforts? Join industry-leading experts as they share their acquisition strategies at Acxioms exclusive Accelerate Acquisition event, May 14 at The Ritz-Carlton New York, NoMad. Acxiom will provide $75 Uber vouchers to and from the event.

Acquisition Marketing

Acquisition Marketing Customer Acquisition Retail Customer Journey

4 Steps To Building The Content Marketing Business Case

Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.

Content Marketing

Content Marketing Customer Acquisition Acquisition Marketing Entertainment

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Webinars

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Unlocking the Power of Martech for the Non-Technical Marketing Leader

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

MORE WEBINARS

Trending Sources

Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing automation has largely been marketed a pre-sales enabler. Marketing Automation'

Customer

Customer Thought Leadership Customer Acquisition Energy

Webinars

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Unlocking the Power of Martech for the Non-Technical Marketing Leader

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

MORE WEBINARS

Streamline Customer Acquisition to Grow With Reduced Funding

Adobe Experience Cloud Blog

DECEMBER 4, 2008

This was because it takes time for the recurring revenues to build up enough to cover the fixed and semi-fixed costs of development, marketing and sales. However, one trap that companies run into is investing in marketing automation that is not as fast, nimble or flexible as tools like salesforce.com or WebEx.

Customer Acquisition

Customer Acquisition Customer CRM Management

How location data helps marketers acquire new customers and expand campaigns

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Interpreting location data for marketing campaigns. Get MarTech! In your inbox.

Customer

Customer Customer Acquisition Retail Acquisition Marketing

4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

NOVEMBER 26, 2019

While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Marketers are interested in what their martech tools can do for them —not necessarily how they do it. DMPs, on the other hand, are mainly meant for customer acquisition.

Customer Acquisition

Customer Acquisition CMO Acquisition Marketing Communications

Four ways marketing analytics tools drive business growth

Econsultancy

FEBRUARY 4, 2022

The impact of managing your marketing spend effectively can be game changing. The value of data analysis – particularly for the benefit of marketing – is also widely understood. As a result, marketing analytics will continue to grow in importance over the coming years. Of course, that’s easily said.

Analytics

Analytics Customer Acquisition Shipping Acquisition Marketing

8 proven retention marketing strategies to boost customer loyalty

Use Insider

MAY 14, 2024

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable.

Customer loyalty

Customer loyalty Marketing Strategy Customer Acquisition Marketing

4 Fresh Ways to Think About Targeting on Social

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. We set up a segment in our acquisition markets this year, which are Chicago and Atlanta.

Acquisition Marketing

Acquisition Marketing Customer Acquisition eCommerce Analytics

Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

JANUARY 5, 2023

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? I’ve been thinking about why business owners avoid measuring marketing. And, marketing metrics are your business’s way of letting you know what it needs. What I found instead is how small business owners deal with marketing.

Non-Profit

Non-Profit Marketers Marketing User-Generated

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy. Cost Per Acquisition. The Funnel. Lifetime Value.

Customer

Customer Customer Acquisition Acquisition Marketing Analytics

Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. What is content marketing ROI?

Content Marketing

Content Marketing Thought Leadership User-Generated Customer Acquisition

What Does a Demand Generation Manager Do? (And How to Become One)

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management

Management User-Generated Inbound Marketing CRM

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

JULY 14, 2023

Marketing data can sometimes feel like those old boxes of photos: a confusing assortment of numbers, trends, and consumer insights all jumbled together. And messy data is a big problem if you wanna make full use of AI marketing tools. Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Google Photos and Apple Photos.

Transform

Transform Marketing Marketers CRM