Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? After all, you can’t retain customers if you don’t attract them in the first place.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

DIY Marketers

JANUARY 5, 2023

That evaluation experience stays with you, creates a sense of anxiety, and, even when you’re done with getting report cards, some other evaluation is there to take their place. Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Rock Content

APRIL 20, 2020

If your company is considered as a trustworthy place to get information, you are more likely to rank higher in search engines. What are the best metrics to measure the gains and costs of content marketing? Here are a few metrics that help determine earnings and expenses from actions in content marketing, divided into categories.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

CXL

MAY 27, 2022

What would you put in place with the sales team to ensure there’s alignment between what marketing does and sales does? Now we’ve talked you through what we do, how would you generate demand for us? Is there anything else you’d need to know? And why have you decided on those activities?

Management 79

Management User-Generated Inbound Marketing CRM 79

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we’re pretty excited that we’re at that place. Personalization is obviously a key one.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. So we’re pretty excited that we’re at that place. Personalization is obviously a key one.

Transform 52

Transform Marketing Marketers CRM 52