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Driving CustomerAcquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. As an example, a prospect who just learned about your company is probably not ready for a demo or pricing page.
It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisitionmarketing: What’s the difference? What are the benefits of retention marketing?
Every business needs money to survive, and marketing activities like lead generation, customeracquisition, and customer retention are what’s going to make your business profitable. So, it’s not about YOUR performance — it’s about your business and what it needs to stay alive and succeed.
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Then the traditional models like churn prediction and customer lifetime value, accelerating those way beyond what you’re able to do today is really amazing.
When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Then the traditional models like churn prediction and customer lifetime value, accelerating those way beyond what you’re able to do today is really amazing.
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