Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. As an example, a prospect who just learned about your company is probably not ready for a demo or pricing page.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. So, it’s not about YOUR performance — it’s about your business and what it needs to stay alive and succeed.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Then the traditional models like churn prediction and customer lifetime value, accelerating those way beyond what you’re able to do today is really amazing.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Then the traditional models like churn prediction and customer lifetime value, accelerating those way beyond what you’re able to do today is really amazing.

Transform 52

Transform Marketing Marketers CRM 52