Remove Acquisition Marketing Remove Customer Acquisition Remove Promotion
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Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. Driving Customer Acquisition. Once a customer signs up, now your business is tasked to galvanize their interest.

Customer 134
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How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Or if you know that everyone’s going to Church’s Chicken, you might want to offer a promotion to come to KFC.”. Using location data for customer acquisition.

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4 Fresh Ways to Think About Targeting on Social

Sprout Social

Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. It’s a lot of customer data, which is great, but when you look at customer acquisition, this data falls short. We set up a segment in our acquisition markets this year, which are Chicago and Atlanta.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing?

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Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

The formula to calculate your content marketing ROI uses KPIs — measuring gains and cost of investments, that is: actions that generate revenue or positive results for the visibility of the brand, which can be a long-term additional; expenses related to the workforce, purchase of materials, tools, contracts, and broadcasting in media in general.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

A dedicated content team creates the assets, and Sibley’s team launches the campaigns and manages the promotion to drive traffic and downloads. Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales.