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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

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Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers. Enhance SEO efforts. Here are a few metrics that help determine earnings and expenses from actions in content marketing, divided into categories. Email marketing.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. So, it’s not about YOUR performance — it’s about your business and what it needs to stay alive and succeed.