Adobe Experience Cloud Blog

JUNE 17, 2013

Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc.

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Sprout Social

JULY 30, 2018

One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters. As networks and network users evolve, so do targeting strategies on social.

Acquisition Marketing 75

Acquisition Marketing Customer Acquisition eCommerce Analytics 75

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing? Studies show that this gamification goes a long way in increasing user engagement.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter?

Management 79

Management User-Generated Inbound Marketing CRM 79

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Let’s take a look at the most common questions we business owners have What marketing strategies should I focus on?

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Generates more leads. Enhance SEO efforts.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52