Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.

Logistics 291

Logistics eBook Thought Leadership Acquisition Marketing 291

Sprout Social

FEBRUARY 1, 2021

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. We interact with customers daily, we hear what they say about us and other brands, we are present throughout the entire customer journey.

Social Media Marketing 143

Social Media Marketing Marketers Marketing Copywriting 143

Martech

AUGUST 22, 2022

Using location data for customer acquisition. Marketers can use digital channels to act on location data. They can connect with loyal customers through digital billboard ads when the data indicates that they are close to a specific site.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Below are a few examples of how we mapped an offer to a topic cluster.

eBook 145

eBook Real Estate SEO Promotion 145

CXL

MAY 27, 2022

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment.

Management 79

Management User-Generated Inbound Marketing CRM 79

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Once you have that, it does cross-channel activation, so it will actually drive your—fancy term—“customer journey orchestration” and actually push out to the emails.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. Once you have that, it does cross-channel activation, so it will actually drive your—fancy term—“customer journey orchestration” and actually push out to the emails.

Transform 52

Transform Marketers Marketing CRM 52