Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Below are a few examples of how we mapped an offer to a topic cluster. Promote content with CTAs.

eBook 145

eBook SEO Real Estate Promotion 145

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated Inbound Marketing CRM 79

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. They work across the entire customer journey.

Logistics 291

Logistics eBook Thought Leadership Acquisition Marketing 291