Acquisition Marketing, Customer and Customer Acquisition

Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

JUNE 17, 2013

Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. How many more webinars?

Customer

Customer Thought Leadership Customer Acquisition Energy

How location data helps marketers acquire new customers and expand campaigns

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Using location data for customer acquisition. Image: Near.

Customer

Customer Customer Acquisition Retail Acquisition Marketing

Streamline Customer Acquisition to Grow With Reduced Funding

Adobe Experience Cloud Blog

DECEMBER 4, 2008

Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. As a result, they tend to force you to do things "The Hard Way".

Customer Acquisition

Customer Acquisition Customer CRM Management

Webinars

Making the Moment: The Art of Creating Events That Drive Results

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

MORE WEBINARS

4 Trends You Need to Know On Martech’s Evolution

Marketing Insider Group

NOVEMBER 26, 2019

AI and machine learning technologies are no longer primary differentiators, and customers are prioritizing outcomes instead of flashy tech. . Martech algorithms will make better predictions about customer behavior, create new automation opportunities, and shine more light on where marketers’ opportunities lie. .

Customer Acquisition

Customer Acquisition CMO Acquisition Marketing Communications

4 Steps To Building The Content Marketing Business Case

Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.

Content Marketing

Content Marketing Customer Acquisition Acquisition Marketing Entertainment

8 proven retention marketing strategies to boost customer loyalty

Use Insider

MAY 14, 2024

Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable.

Customer loyalty

Customer loyalty Marketing Strategy Customer Acquisition Marketing

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy. Are many customers asking for a free trial but not continuing?

Customer

Customer Customer Acquisition Acquisition Marketing Analytics

4 Fresh Ways to Think About Targeting on Social

Sprout Social

JULY 30, 2018

Customer Data ≠ Acquisition Data. One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters.

Acquisition Marketing

Acquisition Marketing Customer Acquisition eCommerce Analytics

Four ways marketing analytics tools drive business growth

Econsultancy

FEBRUARY 4, 2022

As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses. Analytics helps you better understand customers. Marketing analytics benefits all.

Analytics

Analytics Customer Acquisition Shipping Acquisition Marketing

Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

JANUARY 5, 2023

They are your business’s way of telling you what your business needs in order to attract more ideal customers. Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable.

Non-Profit

Non-Profit Marketers Marketing User-Generated

What Does a Demand Generation Manager Do? (And How to Become One)

CXL

MAY 27, 2022

The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Demand generation owes a lot to inbound marketing. What do you do?

Management

Management User-Generated Inbound Marketing CRM

Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

APRIL 20, 2020

Also, it is essential to know what requirements could reinforce your brand awareness and your customers’ product preferences, even though this perception is hard to quantify numerically. If you convert 30% of your leads to customers, then your conversion rate is 30%. Email marketing. Content is a valuable asset.

Content Marketing

Content Marketing Thought Leadership User-Generated Customer Acquisition

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing. I guess I, I don’t know.

Transform

Transform Marketers Marketing CRM

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing. I guess I, I don’t know.

Transform

Transform Marketers Marketing CRM

Marketing Pro Pulse

Driving Conversions Throughout the Customer Lifecycle

How location data helps marketers acquire new customers and expand campaigns

Webinars

Trending Sources

Streamline Customer Acquisition to Grow With Reduced Funding

Webinars

4 Trends You Need to Know On Martech’s Evolution

4 Steps To Building The Content Marketing Business Case

8 proven retention marketing strategies to boost customer loyalty

The 5 Top Customer Metrics You Need To Track

4 Fresh Ways to Think About Targeting on Social

Four ways marketing analytics tools drive business growth

Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

What Does a Demand Generation Manager Do? (And How to Become One)

Content marketing ROI: how to calculate it and which metrics to use?

Unprompted: Combine data with AI to turbocharge your marketing

Unprompted: Combine data with AI to turbocharge your marketing

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