Adobe Experience Cloud Blog

JUNE 17, 2013

Every business wrestles with the same challenge: how to increase revenue (or users / customers) most efficiently. As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. How many more webinars?

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Hubspot Marketing

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

JULY 30, 2018

Customer Data ≠ Acquisition Data. One of the freshest perspectives of the evening was Katrina’s differentiation between customer marketing and acquisition marketing: There’s a lot of great work on our marketing analytics team to develop what we call clusters.

Acquisition Marketing 75

Acquisition Marketing Customer Acquisition eCommerce Analytics 75