Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. How many more qualified leads? How many more free trials? How many more webinars? How many more demos?

Customer 134

Customer Thought Leadership Customer Acquisition Energy 134

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Contextual Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Cement an idea for a piece of content you can create that aids your readers in that next step.

eBook 145

eBook SEO Real Estate Promotion 145

Rock Content

APRIL 20, 2020

Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers. What are the best metrics to measure the gains and costs of content marketing? Email marketing. Increases retention. Content is a valuable asset.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated Inbound Marketing CRM 79

Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Is the webinar dead now too?

Logistics 291

Logistics eBook Thought Leadership Acquisition Marketing 291