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Marketresearch, especially at scale, can be costly and time-consuming. Not to mention, traditional marketresearch only captures data from a specific point in time. The VP of Digital Marketing. But they’re also tasked with determining brand perceptions and identifying potential risks in the marketplace.
Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. AcquisitionMarketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Guerrilla Marketing.
When you start looking at metrics as a way of finding out what your business needs, the anxiety starts to go away and you begin to relax into the process of tracking and improving your marketing. Marketing metrics are your own personal data that are part of your marketresearch.
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