Adobe Experience Cloud Blog
AUGUST 14, 2014
Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.
Hubspot Marketing
MAY 14, 2019
Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.
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Hubspot Marketing
MAY 26, 2022
Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. HubSpot [Excel, Google Sheets].
Hubspot Marketing
NOVEMBER 28, 2022
According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. Based on our report, we know that nearly half of marketers globally say the current economy has impacted their hiring plans for the year.
Sprout Social
FEBRUARY 1, 2021
This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.
Marketing Insider Group
AUGUST 19, 2015
Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.
Martech
AUGUST 22, 2022
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. For marketers, location data is third-party data that gives insights into traffic patterns in a region, city or neighborhood. Interpreting location data for marketing campaigns. Get MarTech!
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