Acquisition Marketing, Marketing Automation Platform and Place

The Serious Takeaways from Sirius Decisions

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Thought Leadership

Thought Leadership Marketing Automation Platform Acquisition Marketing Place

8 proven retention marketing strategies to boost customer loyalty

Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. After all, you can’t retain customers if you don’t attract them in the first place.

Customer loyalty

Customer loyalty Marketing Strategy Customer Acquisition Marketing

Marketing Pro Pulse

The Serious Takeaways from Sirius Decisions

8 proven retention marketing strategies to boost customer loyalty

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