Hubspot Marketing

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. Other estimates say it can cost anywhere from five to 25 times more.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report shows that some companies actually increased hiring, according to 34% of marketers surveyed.

eCommerce 126

eCommerce Acquisition Marketing Entertainment Global Marketing 126

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The VP of Digital Marketing. Social listening has the potential to impact an organization at all levels.

Health 142

Health Food Acquisition Marketing Digital Marketing 142

Marketing Insider Group

NOVEMBER 26, 2019

DMPs, on the other hand, are mainly meant for customer acquisition. Marketers use DMPs to store anonymized third-party data in order to develop lookalike audiences and target ads. . In order to build rich profiles, they collect data and user activity information to understand context and drive personalized interactions.

Customer Acquisition 139

Customer Acquisition CMO Acquisition Marketing Communications 139

Sprout Social

DECEMBER 14, 2020

Using social to speak out on issues facing marginalized communities, amplifying the voices of marginalized individuals and shedding a light on issues impacting our earth is the future of social media marketing. Working in social media demands a lot out of marketers—which is why it’s important to prioritize self-care and take breaks as needed.

Social Media Marketing 145

Social Media Marketing Acquisition Marketing Management Entertainment 145

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91