Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. If your focus is demand generation, acquiring new names for your database is your primary goal. Boy, was I wrong.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketers 134

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter?

Management 79

Management User-Generated Inbound Marketing CRM 79