Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

NOVEMBER 28, 2022

Which marketing roles will be impacted by a potential recession in 2023? Depending on their business goals, companies will place more importance on some roles versus others. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.

eCommerce 126

eCommerce Acquisition Marketing Entertainment Global Marketing 126

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Acquisition Marketing Place 91

Martech

DECEMBER 14, 2022

When a third-party cookie is created, it is accessible by the party that placed it on all the websites you visit. Tech giants to decide you are in a certain profile, enabling targeted upper-funnel acquisition marketing. Dig deeper: Here’s an alternative to cookies for user tracking.

Analytics 111

Analytics Advertising Advertisers Acquisition Marketing 111

Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. After all, you can’t retain customers if you don’t attract them in the first place.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

DIY Marketers

JANUARY 5, 2023

That evaluation experience stays with you, creates a sense of anxiety, and, even when you’re done with getting report cards, some other evaluation is there to take their place. Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget.

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76

Rock Content

APRIL 20, 2020

If your company is considered as a trustworthy place to get information, you are more likely to rank higher in search engines. What are the best metrics to measure the gains and costs of content marketing? Here are a few metrics that help determine earnings and expenses from actions in content marketing, divided into categories.

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52