Hubspot Marketing
MAY 14, 2019
Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Persuasive marketing focuses more on the emotions and less on the facts. Product Marketing.
Hubspot Marketing
MAY 26, 2022
Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].
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Sprout Social
JULY 30, 2018
Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data.
Adobe Experience Cloud Blog
JUNE 6, 2016
Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. As you might expect, SiriusDecisions did not disappoint.
Hubspot Marketing
JUNE 26, 2023
As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Below are a few examples of how we mapped an offer to a topic cluster.
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