Digital Marketer

MAY 14, 2024

One offer, to one target market. This means when you do niche down, and sell 1 offer to 1 target market… Your workload will decrease. So, she changed her entire business model to ONLY service this industry. Then, she developed a standardized offer for that industry, rather than customizing everything. The Results?

Transform 96

Transform Analytics Price Energy 96

Duct Tape Marketing

NOVEMBER 26, 2015

Finding the choke points in your funnel can help convert more customers and lead to a much smoother acquisition process. Cost Per Acquisition. Marketing is one of the largest expenses for many small businesses. You can measure funnels with Mixpannel , clicktale , appsee , Google analytics , Heap and many more.

Customer 53

Customer Customer Acquisition Acquisition Marketing Analytics 53

DIY Marketers

JANUARY 5, 2023

Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value. You can use CLTV to identify the best and most profitable customer segments; which helps you choose a target market, decide where to put your marketing resources.

Non-Profit 76

Non-Profit Marketers Marketing User-Generated 76