Adobe Experience Cloud Blog
JUNE 17, 2013
Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Marketing Automation' How many more qualified leads? How many more free trials? How many more webinars?
Adobe Experience Cloud Blog
AUGUST 14, 2014
If your team is too small to justify a dedicated operations person, understand that your marketing automation users probably devote a significant chunk of time to operations activities. Here are three, only slightly -biased reasons that marketing operations rocks, and why you should deeply consider a dedicated MOPS role for your team: 1.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
FEBRUARY 9, 2018
As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. Is the webinar dead now too? They are highly engaging. They work across the entire customer journey.
Adobe Experience Cloud Blog
JUNE 6, 2016
Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing.
Rock Content
APRIL 20, 2020
What are the best metrics to measure the gains and costs of content marketing? Here are a few metrics that help determine earnings and expenses from actions in content marketing, divided into categories. Email marketing. Brand awareness; thought leadership; leads vs. revenue.
Unbounce
JULY 14, 2023
We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.
Unbounce
JULY 14, 2023
We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.
Expert insights. Personalized for you.
134 
Let's personalize your content