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Why public relations is thriving in today’s global marketing mix

Martech

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. In the past, marketers were used to traditional advertising budgets, of which John Wanamaker famously said, “Half my advertising budget is wasted; the trouble is I don’t know which half.”

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AI Advertising: Pros, Cons, Tips & Examples

Hubspot Marketing

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

Marketing and advertising: Balance programmatic spending between walled gardens and the open web. Uncover more insights in Lotame’s 2024 research report, “The State of Data Collaboration: A Global Perspective.” Advocate for greater transparency and standardization in real-time bidding to optimize open web investments.

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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

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Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Search Engine Land

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Market share statistics.

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Where AI falls short in high-stakes B2B industries

Martech

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033.

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Only 6% of global marketers apply customer insights to product and brand

Martech

Dig deeper: 5 ways CRMs are leveraging AI to automate marketing today “I think about when I was in advertising and everybody switched to social media,” she told MarTech. Companies acted like ‘Well, all the marketers will just figure out social media.’ First is that many people like the systems they know and understand.