Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Influencer content blends into everyday feeds.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Finance 90

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers 69

Advertisers Advertising Law User-Generated 69

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Martech

OCTOBER 8, 2024

While 78% were very satisfied with the quality of leads when content syndication was combined with display advertising, 35% thought content syndication would provide poor leads; that’s a minority but a substantial one.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 127

Target Market Advertisers Advertising Neuromarketing 127

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

MAY 16, 2023

Many television networks and streaming platforms rely on advertising for revenue, which could be threatened if there’s no fresh content to air. If networks and streaming services are unable to air new content, advertisers could be looking to shift dollars elsewhere. This time around, advertisers and audiences have more options.

Advertisers 128

Advertisers Advertising Entertainment Marketing 128

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 144

Influencer Marketing Affiliate Marketing Marketing Marketers 144

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertisers 107

Advertisers Advertising Gen Z Inbound Marketing 107

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Martech

AUGUST 29, 2024

Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. Taboola’s AI-powered bidding technology Maximize Conversions is now available to all advertisers. AesirX’s Marketing Automation Platform unifies digital marketing efforts across multiple channels.

Marketing Automation Platform 114

Marketing Automation Platform Influencer Marketing Advertising Advertisers 114

Hubspot Marketing

NOVEMBER 18, 2022

As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Market Trends 145

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertising 114

Advertising Advertisers Law Branding 114

Hubspot Marketing

NOVEMBER 18, 2024

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? However, I hit a wall as it was time to take the following steps to work with influencers. percent) Instagram (46.7

Influencer Marketing 129

Influencer Marketing Price Affiliate Marketing Millennials 129

Jeff Bullas

FEBRUARY 1, 2023

Other Ad Networks You can also get traffic to your YouTube channel from other advertising networks, such as Facebook ads or native advertising platforms like Outbrain. Influencer Marketing The final way to buy YouTube subscribers is to collaborate with influencers on a paid campaign. Try Google Ads Now #3.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertising 306

illumin

NOVEMBER 5, 2024

illumin is so grateful to have attended the Brand Innovators Marketing Leadership Summit at Advertising Week October 7 through 10, 2024 We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. We can’t wait to see what incredible insights we can garner next time.

Advertisers 52

Advertisers Advertising Branding Influencer Marketing 52

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

illumin

APRIL 9, 2025

Join us for an insightful Inside Scoop discussion on the ethics of influencer marketing in 2025 with industry leaders Garett Senez ( Quark (HQ) ) and Lyndsie Wise (illumin). Advertising made easy Learn how illumin unlocks the power of journey advertising Get started!

Influencer Marketing 52

Influencer Marketing Marketing Marketers Advertising 52

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. link] Actually, Costco doesnt spend on advertising. billion in 2024.

PR 100

PR User-Generated Transform Thought Leadership 100

SmartBrief - Marketing

NOVEMBER 24, 2024

The ROI on influencer marketing is undeniable. Whether you’re a social media creator or running a streaming service , streaming platform influencer collaborations can significantly boost your reach and engagement. So, why should you invest in influencer marketing? Let’s break it down.

Influencer Marketing 111

Influencer Marketing Traditional Marketing Promotion Advertising 111

Martech

APRIL 17, 2025

Azerion acquired Advanced Contextual, a company focused on contextual advertising. This acquisition enhances Azerions capabilities in curated inventory and audience building through contextual targeting for advertisers. Sprout Social launched an updated influencer marketing platform.

Transform 108

Transform User-Generated eCommerce Advertisers 108

Hubspot Marketing

OCTOBER 11, 2024

Collaborative Marketing Campaigns Fostering brand awareness is often important to both businesses within a B2B2C marketing partnership. As such, broadcasting your collaboration via creative advertising campaigns can be a great way to call attention to both brands as well as their specific services and product offerings.

Manufacturing 132

Manufacturing B2C eCommerce Marketing 132

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. For advertisers, the Campaign Manager streamlines campaign creation, allowing tailored bids and optimization with dynamic pacing, suggested bids, and real-time reporting.

Retail 110

Retail CRM SEO Social Media Marketing 110

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Hubspot Marketing

APRIL 15, 2025

Paid vs. Organic: Finding Your Balance While TikTok offers robust advertising options, many brands succeed through organic content that resonates with the platform's authenticity-first ethos. What I like: Im impressed by how TikTok has managed to create an advertising ecosystem that doesnt feel intrusive.

Social Media Marketing 81

Social Media Marketing Marketing Marketers Influencer Marketing 81

illumin

DECEMBER 5, 2024

Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertisers 106

Advertisers Advertising PR Millennials 106

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 141

Influencer Marketing Customer Journey Health Marketing 141

Hubspot Marketing

NOVEMBER 26, 2024

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. Read the room.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Advertisers 105

Advertisers Advertising Branding Shoppers 105

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114