Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertisers 102

Advertisers Advertising Law User-Generated 102

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Their budget would also limit and shape the strategies and options you can use.

Education 80

Education Advertisers Advertising Gen Z 80

Aspiration Marketing

JANUARY 17, 2023

Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising.

Telemarketing 246

Telemarketing Advertisers Advertising Outbound Marketing 246

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers 69

Advertisers Advertising Law User-Generated 69

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. What is a social media marketing strategy? Keep it concise.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketing 128

Marketing Insider Group

APRIL 15, 2025

Programmatic Advertising: AI-driven ads ensure messages reach the right audience. Image source Optimizing Full-Funnel Paid Media for Maximum Impact A successful full-funnel marketing strategy isnt static. How can I measure the success of a full-funnel marketing strategy?

Advertisers 64

Advertisers Advertising Customer Journey Marketing 64

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

Advertisers 64

Advertisers Advertising Whitepaper User-Generated 64

Jeff Bullas

MARCH 1, 2023

Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. Madgicx Madgicx is an AI-powered advertising platform that helps businesses automate and optimize their ad campaigns across multiple channels.

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. You’re in the right place. Below, you’ll learn how to do the same.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Marketing Insider Group

DECEMBER 11, 2024

A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. This method allows advertisers to make data-driven decisions instead of relying on guesswork. A/B testing offers insights into what audiences think of your ads so you can spend your advertising dollars wisely.

Advertisers 64

Advertisers Advertising Key Performance Indicator Market Trends 64

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 134

Transform Advertising Advertisers User-Generated 134

Martech

FEBRUARY 18, 2025

Dig more profound: 7 ways to boost customers’ emotional connection and loyalty with your brand Beyond the hard sell: Marketing with meaning As consumer expectations evolve, traditional marketing strategies are being redefined. Email: Business email address Sign me up! Processing.

Advertisers 74

Advertisers Advertising Non-Profit Traditional Marketing 74

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Martech

AUGUST 6, 2024

We should see this shift as a clear reminder of how important authentic connections with consumers are for long-term marketing success and customer retention. The post Why your marketing strategy should still be cookie-less despite Google’s shift appeared first on MarTech. Processing.

Marketing Strategy 128

Marketing Strategy Marketing Marketers Price 128

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Multiple advertising channels can significantly enhance campaign performance.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Advertisers 52

Advertisers Advertising Branding User-Generated 52

Aspiration Marketing

JANUARY 24, 2024

In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Cold calls and intrusive advertising generate limited results, leaving businesses struggling to fill their pipelines with qualified leads. The answer?

Inbound Marketing 264

Inbound Marketing Marketing Strategy Marketing Marketers 264

Hubspot Marketing

JULY 26, 2024

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law 125

Law Analytics Advertisers Advertising 125

Spiralytics

FEBRUARY 3, 2025

Advertisers recognize this truth by using advertisements that appeal to emotions that resonate deeply with audiences. Whether evoking joy, fear, or nostalgia, emotional appeal advertising is a key strategy for creating memorable connections and driving consumer behavior.

Advertisers 52

Advertisers Advertising Health Branding 52

Hubspot Marketing

NOVEMBER 14, 2024

Specifically, AI target audience tools examine audience behaviors, interests, regional preferences, and demographics to guide marketing strategies and content. Benefits of Using AI for Target Audiences Using AI target audience tools can help improve many aspects of a marketing strategy.

User-Generated 127

User-Generated Analytics Advertisers Advertising 127

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertising 94

Advertising Advertisers Price SEO 94

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. These tools can lead to higher click-through rates, better ROI on advertising spend, and more efficient marketing campaigns.

Analytics 128

Analytics Education Advertisers Advertising 128

Martech

APRIL 1, 2024

Further, the GDPR’s stringent requirements for consent-based marketing communications are driving brands to diversify their advertising efforts to engage consumers in more permission-driven ways. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. Weighted measurement (i.e.,

Advertisers 133

Advertisers Advertising Transform User-Generated 133

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promotion 123

Promotion Advertising Advertisers Marketing Strategy 123

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 130

Manufacturing B2C eCommerce Marketing 130

Martech

APRIL 24, 2025

Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. The industry-wide shift toward privacy-first marketing strategies continues whether Chrome catches up or not. “Open web advertising must evolve or face extinction.”

Advertising 94

Advertising Advertisers Marketing Marketers 94

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.”

Marketing 118

Marketing Marketers Advertisers Advertising 118

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Track your mentions and those of your competitors over a specific period.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Search Engine Land

SEPTEMBER 26, 2024

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. Ads Data Hub: Setup and architecture The platform’s architecture is specifically designed to securely and efficiently process large-scale advertising datasets. Processing.

CRM 94

CRM Transform Customer Acquisition Advertising 94

Search Engine Land

AUGUST 5, 2024

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. While immediate changes are unlikely, advertisers should start preparing for potential long-term impacts on their digital marketing strategies.

Law 100

Law Digital Marketing Advertisers Advertising 100