Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 80

Social Media Marketing Marketing Marketers Influencer Marketing 80

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertising 96

Advertising Advertisers User-Generated Gen Z 96

Hubspot Marketing

APRIL 7, 2025

Social Pros Compare Benefits of Each Meta Platform Brand Safety Marketers feel most comfortable on established platforms for brand safety. 81% of marketers surveyed reported they feel comfortable posting and advertising on Facebook. Seventy-five percent of marketers reported the same on Instagram.

Social Media Marketing 93

Social Media Marketing B2C Non-Profit Influencer Marketing 93

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketing 72

Aspiration Marketing

JANUARY 6, 2023

According to statista.com, the six biggest social media platforms ( Facebook , Instagram , Twitter , Pinterest , Linkedin , Youtube , and Snapchat ) continue to grow their number of users, which is already in the hundreds of millions, if not billions.

Advertisers 244

Advertisers Advertising Social Media Marketing Marketing 244

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Why we care: Influencer marketing is now big business.

Influencer Marketing 113

Influencer Marketing PR Social Media Marketing Marketing 113

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 72

Social Media Marketing User-Generated Marketing Marketers 72

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 117

Advertising Advertisers Retail eCommerce 117

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Multiply by 100, and that’s your social share of voice.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 118

Branding Social Media Marketing User-Generated Advertising 118

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Education 141

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Social Media Examiner

NOVEMBER 14, 2024

Are you struggling to keep up with the latest Meta advertising changes? In this article, we'll explore important Facebook and Instagram ad updates for marketers. Wondering how AI is reshaping the ads landscape?

Advertising 133

Advertising Advertisers Marketing Marketers 133

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Smaller platforms.

Advertising 112

Advertising Advertisers Product Place 112

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies.

Outbound Marketing 245

Outbound Marketing B2C Social Media Marketing Advertising 245

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. Automatically making variations cuts down production time, allowing marketers to serve multiple versions of creative to specific audience segments. Image: Meta.

Advertising 113

Advertising Advertisers User-Generated Price 113

Hootsuite

APRIL 9, 2025

1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format. Social media advertising statistics 55.

Gen Z 115

Gen Z Social Media Marketing Millennials User-Generated 115

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space. How to Utilize Advertising Campaigns?

Real Estate 42

Real Estate Social Media Marketing Marketing Strategy Transform 42

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. Display ads can take many forms such as – static, animated, rich media, text, or even audio. What is display advertising? What are display ads?

Advertising 98

Advertising Advertisers User-Generated Key Performance Indicator 98

Social Media Examiner

AUGUST 22, 2024

In this article, we’ll explore how marketers can embrace emotions in their ads to improve their results. Why Emotions Matter in Advertising Facebook advertising remains a crucial tool for businesses looking to reach their target audience. Wondering how to create ads that convert?

Advertising 145

Advertising Advertisers Social Media Marketing Marketing 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

JULY 10, 2024

teens and introduced AI disclosure requirements for advertisers. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Advertisers can now only target teens using broad options like location, language and device info.

User-Generated 115

User-Generated Advertising Advertisers Branding 115

Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. Leveraging Paid Advertising Paid advertising unlocks some of the most powerful targeting tools at your disposal.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Martech

AUGUST 30, 2024

On the horizon are genAI capabilities that will also help marketers create and repurpose content in ads. Advertisers who select Advantage+ creative in Meta Ads Manager can have their uploaded images and videos optimized — the tool automatically weeds out lower-performing versions of ads to find the best versions for audiences.

Branding 105

Branding Fashion Retail User-Generated 105

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. There’s usually a small disclaimer or label showing the content as paid advertising.)

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have.

Gen Z 123

Gen Z Affiliate Marketing Fashion Social Media Marketing 123

Martech

SEPTEMBER 11, 2024

Meta communicated this update to advertisers this week. Some ad sets could be paused. Reduced visibility in Events Manager. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen.

Advertisers 113

Advertisers Advertising Communications Management 113

Martech

APRIL 19, 2024

Social media platforms like Meta are, of course, rich in data. And they already have much of the information that advertisers request from prospects in a lead gen form. Ani’s lead gen efforts focus primarily on Google Ads, Microsoft Advertising and Meta. There were more than 1.1

Social Media Marketing 125

Social Media Marketing B2C Whitepaper Marketing 125

Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. For advertisers, the Campaign Manager streamlines campaign creation, allowing tailored bids and optimization with dynamic pacing, suggested bids, and real-time reporting.

Retail 107

Retail CRM SEO Social Media Marketing 107

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Check out our step-by-step guide to Facebook advertising.

Gen Z 95

Gen Z User-Generated Marketing Marketers 95

Martech

NOVEMBER 18, 2024

Multilingual support : Create videos in different languages to tap into global markets. Dig deeper: How TikTok is transforming brand advertising Why we care. Customization : Edit and tweak videos to fit your brand’s vision. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends.

Transform 123

Transform Global Marketing Marketing Marketers 123

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertisers 111

Advertisers Advertising Law Branding 111

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Martech

JANUARY 16, 2025

This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. launched Simpli.fi launched an AI-powered solution for TikTok Messaging Ads.

Non-Profit 112

Non-Profit Direct Mail eCommerce User-Generated 112

Hubspot Marketing

OCTOBER 18, 2024

Print and out-of-home advertising. Sponsorships and cross-marketing. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130