Martech

MAY 18, 2022

In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads. To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. We will cover: What are video ads?

Advertising 110

Advertising Advertisers User-Generated Video Marketing 110

SocialPilot

JULY 24, 2024

Video views Video views are the number of times a video has been watched on social media platforms. This metric provides insights into the reach and popularity of your video marketing efforts, helping creators and marketers understand how well their videos are performing in terms of gaining audience interest.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Martech

JUNE 4, 2024

Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. They are also including Netflix in its CTV network across 10 countries. What’s new. Canada, Brazil, Mexico, U.K.,

Advertising 112

Advertising Advertisers Management Branding 112

Martech

AUGUST 2, 2024

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Analysts were expecting Amazon to report online advertising sales of $13 billion. Nonetheless, analysts managed to be disappointed about it.

Advertising 111

Advertising Advertisers Management Video Marketing 111

Martech

DECEMBER 11, 2024

Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. and European accounts arent seeing it.

Advertising 110

Advertising Advertisers Management Content Marketing 110

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Why we care. percent discount), item name, and a pre-filled final URL for the app.

Promotion 121

Promotion Advertising Advertisers Marketing Strategy 121

Jeff Bullas

NOVEMBER 13, 2022

Video content can be repurposed on all owned, paid, and third-party distribution channels including the Metaverse. Animated Explainer Videos are doing wonders when it comes to video marketing in the real world, and by choosing the right animation style you can repurpose them in the metaverse as well.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Martech

NOVEMBER 18, 2024

Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. Dig deeper: How TikTok is transforming brand advertising Why we care. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends.

Transform 123

Transform Global Marketing Marketing Marketers 123

Search Engine Land

SEPTEMBER 19, 2024

Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Businesses cite lack of time and cost as the top barriers to video marketing.

Shoppers 85

Shoppers Advertising Advertisers Video Marketing 85

Hubspot Marketing

SEPTEMBER 9, 2024

What can you do as a marketer? Consider starting a podcast for your audience or perhaps sponsoring or advertising on a podcast you know your audience already listens to. Both of these options will help you get your marketing message into millennials’ ears — literally and figuratively. Read The Ultimate Guide to Video Marketing.

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing 145

Video Marketing Education Promotion Marketing 145

Hubspot Marketing

JUNE 28, 2022

To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious. But where in the world of video marketing should you focus your efforts first? Let’s dive in.

Video Marketing 131

Video Marketing Marketing Marketers Promotion 131

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Martech

APRIL 17, 2025

Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 market share. of advertising, down from 31.5%

Retail 69

Retail Advertising Advertisers Marketing 69

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity.

Video Marketing 126

Video Marketing Marketing Marketers Advertising 126

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 84

Gen Z Transform B2C Millennials 84

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. We surveyed 550 global marketers to find out. They can help you produce and measure high-impact videos that convert.

B2C 113

B2C Video Marketing Market Trends Thought Leadership 113

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series aims to provide a practical overview of all the essential elements required for creating compelling video clips.

Video Marketing 96

Video Marketing Entertainment Education Advertising 96

Duct Tape Marketing

APRIL 10, 2015

Can Your Video Advertisement Reduce Everyone to Tears? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When you set out to create a video advertisement, you want its influence to span the globe. Remember Tears for Fears? Google’s “Dear Sophie” Ad Will Break You.

Advertising 75

Advertising Advertisers B2C Video Marketing 75

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Digital Marketer

AUGUST 29, 2022

The post Why & How Machine Learning Took Over Paid Advertising appeared first on DigitalMarketer. For the algorithm to optimize, it needs to gather as many data points as possible.With a broader targeting strategy machine learning will enable you to discover pockets of viable traffic that you didn’t know existed.

Advertising 84

Advertising Advertisers Video Marketing Marketing 84

Hubspot Marketing

NOVEMBER 6, 2024

Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content. Paid advertising. Paid Lead Generation 21.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Search Engine Land

JANUARY 24, 2023

Rightfully so, since you don’t pay for a user until they watch 30 seconds of an ad (or, if the video is shorter in length, they complete or engage). I am convinced that vertical video is the most valuable impression on the web today. Vertical video is a must for any advertiser in 2023 due to the following three ad types: TikTok.

Market Trends 18

Market Trends Video Marketing User-Generated Marketing 18

Duct Tape Marketing

AUGUST 30, 2024

The growth strategy includes all of the communication and content designed to move people through the Marketing Hourglass stages. Certainly, it's advertising and all the things that create awareness. Content and Advertising: Use these tools to educate and engage potential customers.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketing Marketers 91

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.

Advertising 113

Advertising Advertisers Whitepaper Branding 113

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? New Skills Required: Creating compelling VR videos requires different skills than traditional video production.

Video Marketing 82

Video Marketing Marketing Marketers New Technology 82

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. So, let’s get right to it, shall we?

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Hubspot Marketing

JULY 15, 2020

We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?". This in itself can be a major challenge for video advertisers.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

Brand Management 107

Brand Management User-Generated Marketing Marketers 107

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 78

Video Marketing Marketing Marketers eBook 78

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. It converts better than text or pictures.

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Bannerflow

FEBRUARY 2, 2023

And in turn, this has introduced a new opportunity for interactive video advertising. This blog will explore why marketers should use interactive mobile video advertising and how you can launch a successful strategy. What is interactive video advertising?

Advertising 52

Advertising Advertisers Transform Fashion 52