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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

Reporting and analytics are huge here. Take a look at the following scenario: The above chart represents the percentage of leads that arrive at Marketo’s site via Google Adwords, social media, webinar advertisements, backlinks, and tradeshows. Is your content marketing effective? Online Marketing ROI.

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7 LinkedIn Ad settings and tactics you didn’t know you needed

Search Engine Land

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. The cherry on top: LinkedIn has also partnered with NBCUniversal for premium content placements and enabled numerous safety measures via iSpot and Kantar. Select brand awareness as the objective. Click next.