Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming.

Advertising 117

Advertising Advertisers Transform CMO 117

Martech

APRIL 17, 2025

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. Unfortunately, the typical response is, “Oh, we just need to deduplicate let’s use Google Analytics data instead.” Email: Business email address Sign me up!

Non-Profit 84

Non-Profit CMO Energy Marketing Mix 84

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 98

Advertising Advertisers Fashion CRM 98

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketing 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketing 75

Martech

JANUARY 29, 2025

Traditional marketing mix models have struggled to accurately measure digital advertising (especially search) and often treat impressions too simplistically. Certified partners such as Analytics Edge are ready to assist marketers in implementing Meridian and optimizing their investments. Partner program. Whats next.

Marketing Mix 89

Marketing Mix Traditional Marketing Marketers Marketing 89

Martech

JANUARY 6, 2022

Today, Yahoo announced a new integration with MikMak that makes the ecommerce platform’s add-to-cart functionality and customer insights available for advertisers. Advertisers will be able to take advantage of this functionality in native ads and display inventory on Yahoo. Why we care.

Analytics 107

Analytics eCommerce Branding Retail 107

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 101

Advertising Advertisers Retail Partner Marketing 101

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Analytics 98

Analytics Real Estate CRM Communications 98

Marketing Insider Group

APRIL 7, 2025

If youre investing in paid advertising , you want every penny to drive results. Monitor performance data and adjust campaigns accordingly. Define Clear Goals Jumping into paid advertising without a defined goal is like driving without a destination. Choose the Right Advertising Channels Not all platforms are created equal.

Advertising 66

Advertising Advertisers Management Performance Marketing 66

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertising 93

Advertising Advertisers Copywriting Digital Marketing 93

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. Here are the analytics tools that we need to put in place.

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

APRIL 7, 2025

Equally important is how both acquisitions address the changing advertising landscape. Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry?

Advertising 66

Advertising Advertisers User-Generated Influencer Marketing 66

Marketing Insider Group

APRIL 21, 2020

In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video?

Marketing Plan 138

Marketing Plan Content Marketing Marketers Marketing 138

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. The Facebook Group includes no product placement posts or advertising. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents). And advertisers can now reach more than 650 million users on LinkedIn.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. trillion U.S.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Search Engine Land

JULY 24, 2024

Staying on top of your campaign’s performance helps you maintain an edge over competitors who might be targeting the same audience. Budget efficiency : Monitoring helps ensure that your advertising budget is being spent effectively, maximizing your return on ad spend (ROAS). Here’s how to identify market-related issues.

Communications 96

Communications Market Trends Management Customer Journey 96

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. utm_medium : The marketing medium (i.e., google, newsletter4, billboard). cpc, banner, email).

Analytics 120

Analytics Advertisers Advertising Customer 120

Martech

MARCH 16, 2022

Performance partnership company Impact.com has acquired Pressboard, an analytics and reporting platform for branded content. With Pressboard, publishers and content creators can view insights on a single dashboard and use analytics to measure sponsored content, e-commerce and social media campaigns.

Analytics 117

Analytics Advertising Advertisers Digital Marketing 117

Calvyn Lee Blog

NOVEMBER 24, 2023

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc. This demonstrates the power of data-driven experimentation.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 120

Branding CMO Copywriting Marketers 120

Marketing Insider Group

JANUARY 11, 2021

Regardless of the formats, we still get to hear from top dogs in marketing, advertising, and creative fields. Having virtual options allows us to attend more of the world’s top marketing conferences than we could ever fit into our schedules in the past. Analytics, insights, and activation. B2B marketing.

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 52

Advertising Advertisers Fashion CRM 52

Hubspot Marketing

NOVEMBER 16, 2022

. … I can swiftly schedule posts to go out at any time of day and the data they collect is immensely helpful in analyzing the performance of our campaigns,” Laura D on G2. It's a time saver … and their analytics pages make reporting data extremely easy,” Marielle J. The Best Instagram Marketing Tools. Image Source. Stephanie H.

User-Generated 137

User-Generated Price Analytics Marketers 137

Martech

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Why it is important for advertisers and publishers. ” Why we care. ” How it works. .

Advertising 107

Advertising Advertisers Analytics Management 107

Litmus

APRIL 6, 2021

When they are gone, it could disrupt key components of your digital marketing ecosystem, such as: Personalization: Behavioral and browsing data will be limited, making it harder for marketers who depend on 3P cookies to personalize ads. Performance Marketing: Analytics and attribution based on 3P cookies could be much less effective.

Transform 109

Transform Marketing Mix Performance Marketing Advertisers 109

Hubspot Marketing

APRIL 8, 2024

Google Ads is the world’s largest PPC advertising platform. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. Google Ads Intelligence is an umbrella term for a set of AI-powered tools Google launched to help advertisers create effective campaigns.

User-Generated 138

User-Generated Advertising Advertisers Communications 138

Neil Patel

SEPTEMBER 3, 2020

You’d think with 600 million devices running ad blockers —advertising would be less effective. percent of search advertising, roughly $40.3 Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Advertising can’t save awful products. Google Ads commands 73.1

Non-Profit 131

Non-Profit Advertising Advertisers Management 131

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. To maximize influencer marketing ROI, Kennedy advises brands to incorporate influencer content across all of them.

Influencer Marketing 140

Influencer Marketing Customer Journey Health Marketing 140

Martech

APRIL 4, 2022

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. It will also ingest third-party data feeds via MiQ Analytics Studio. Get the daily newsletter digital marketers rely on. Identity Spine. Why we care.

Advertising 98

Advertising Advertisers Analytics Digital Marketing 98

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop advertising if you can’t measure click-throughs. Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. How are you doing? Still with me?

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

Shoppers 98

Shoppers Advertising Advertisers PR 98

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 45

Advertising Advertisers Fashion CRM 45

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. Once it’s nice and tidy, take a screenshot and send it to whomever handles your digital advertising. Kyle Akerman, Google Analytics Consultant “Building an Exploration table can be confusing when you start out.

Analytics 119

Analytics eCommerce CMO SEO 119

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Premium analytics: Track metrics across multiple social platforms, including Facebook, Instagram, X (Twitter) and LinkedIn.

Price 127

Price Marketers Marketing Analytics 127

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels.

Branding 125

Branding Key Performance Indicator Marketers Marketing 125