Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager.

Advertisers 108

Advertisers Advertising User-Generated Analytics 108

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages.

Advertisers 115

Advertisers Advertising Retail Marketers 115

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. The lower CPMs in non-swing states attract more spending by national advertisers.

Branding 115

Branding Advertising Advertisers Price 115

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? This makes the video clear to viewers that it is a paid partnership.

Branding 121

Branding Influencer Marketing User-Generated Key Performance Indicator 121

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 113

Advertisers Advertising Non-Profit Real Estate 113

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Sponsored Brands. Sponsored Display.

Advertisers 103

Advertisers Advertising Customer Transform 103

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertisers 115

Advertisers Advertising Fashion Analytics 115

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Advertisers have limited control over where ads appear.

Branding 119

Branding Advertising Advertisers Retail 119

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. This growth is notably lower than the 11.8% Processing.

Advertisers 111

Advertisers Advertising Retail Copywriting 111

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.

Branding 109

Branding Food Education Advertising 109

illumin

JANUARY 16, 2025

But while this social endeavor is exciting, it isnt worth advertisers time. Positioned as an alternative to X, Bluesky reads more like the platform’s original Twitter brand and feel. But this potential for controversy isnt why Bluesky is a flop for advertisers. billion in advertising revenue. Follow @illuminHQ

Advertisers 105

Advertisers Advertising Branding Customer 105

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. Think of editorial style guides and brand guidelines. AI needs time to learn a brand, just like a new marketing writer would.

Branding 131

Branding Copywriting Law Marketing Ethics 131

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. But first… Should you advertise on TikTok?

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

Hubspot Marketing

JULY 24, 2024

While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Just search for videos about Celsius on TikTok.

Branding 131

Branding PR User-Generated Health 131

Martech

AUGUST 12, 2024

This session will explore many of the questions from our survey, focusing on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites. The post Consumers share what they want from brands appeared first on MarTech. We gathered responses from 1,500 consumers across the U.K. and the U.S.,

Branding 115

Branding Transform Communications Advertising 115

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.

Advertisers 87

Advertisers Advertising Performance Marketing Branding 87

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Influencer Marketing 116

Influencer Marketing Branding Health Logistics 116

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. Its tempting to chase viral content formats, but the Index shows that 34% of UK consumers find brands chasing trends embarrassing, with 28% saying its only effective within the first 48 hours. Make sure youre researching new hashtags regularly.

Gen Z 88

Gen Z Branding Food Fashion 88

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. Two recent developments make this easier for B2B brands.

Branding 109

Branding B2C Advertising Advertisers 109

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Your employees are some of your most valuable brand ambassadors.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. As consumer and advertiser preferences shift, so do social media networks.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94

Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 108

Branding Copywriting Energy Place 108

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Branding Gen Z 95

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. B2C brands, by contrast, rely on emotion, spontaneity and trend-driven engagement. Why are there differences? Data insights. Documentation.

B2C 89

B2C Branding Transform Thought Leadership 89

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way.

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 123

Manufacturing Advertising Advertisers User-Generated 123

SMEI

MARCH 5, 2025

Utilize online sales channels, digital advertising, and social media to bypass some of the barriers posed by trade wars. Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally. Actionable Steps: Use global e-commerce platforms such as Amazon, Alibaba, and Shopify.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. Interactive elements : Quiz.

Branding 85

Branding User-Generated Shoppers Fashion 85

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. Home Depot hosted its first-ever InFronts advertiser event last year.

Retail 115

Retail Transform Advertising Advertisers 115

SmartBrief - Marketing

DECEMBER 3, 2024

Brands must respect consumers’ desire to protect their information online and avoid being bombarded by irrelevant ads if they want ongoing loyalty and engagement. Developing first-party and zero-party data Brands building their own first-party and zero-party data will continue to be an essential strategy in 2025.

Advertisers 126

Advertisers Advertising Marketers Marketing 126

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Drawing parallels: Google and Apple’s iOS 14.5+

Transform 132

Transform Advertising Advertisers User-Generated 132