Hubspot Marketing

DECEMBER 3, 2024

The buckets model provides a simple, effective way to organize your ad investments into three main categories: direct ROAS, incrementality, and brand awareness. The goal here is to maximize returns on measurable actions, like clicks and conversions, by targeting audiences who are already aware of and interested in your brand.

Advertisers 111

Advertisers Advertising CMO Branding 111

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Targeting precision and flexibility DOOH’s precision targeting capabilities enable brands to reach specific demographics with tailored messages.

Advertisers 125

Advertisers Advertising Retail Marketers 125

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This last part is making it hard for brands to be heard during the critical holiday shopping season. The lower CPMs in non-swing states attract more spending by national advertisers.

Branding 126

Branding Advertising Advertisers Price 126

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. While brands are increasing their spend, there are still growing pains around the lack of standardization.

Retail 131

Retail Advertisers Advertising Shoppers 131

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertisers 124

Advertisers Advertising Non-Profit Real Estate 124

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertisers 126

Advertisers Advertising Fashion Analytics 126

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Digital Marketing 106

Digital Marketing Advertisers Advertising Energy 106

Hubspot Marketing

SEPTEMBER 12, 2024

If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. What is Point-of-Need advertising and why does it matter? Kieran and I have you covered.

Advertisers 106

Advertisers Advertising Transform CMO 106

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Advertisers 104

Advertisers Advertising Branding Product 104

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. Advertisers have limited control over where ads appear.

Branding 130

Branding Advertising Advertisers Retail 130

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Sponsored Brands. Sponsored Display.

Advertisers 103

Advertisers Advertising Customer Transform 103

Marketing Insider Group

AUGUST 6, 2024

With precision targeting, real-time optimization, and significant cost savings, automated paid media is changing the way we think about advertising online. In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention.

Advertisers 127

Advertisers Advertising Transform Analytics 127

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Advertisers also have the option to customize campaigns with predetermined parameters. Advantage+ shopping campaigns. Optimization.

Branding 116

Branding Fashion Retail User-Generated 116

Search Engine Land

OCTOBER 8, 2024

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager.

Advertisers 97

Advertisers Advertising User-Generated Analytics 97

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Your employees are some of your most valuable brand ambassadors.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Martech

AUGUST 12, 2024

This session will explore many of the questions from our survey, focusing on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites. The post Consumers share what they want from brands appeared first on MarTech. We gathered responses from 1,500 consumers across the U.K. and the U.S.,

Branding 126

Branding Transform Communications Advertisers 126

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Advertisers 52

Advertisers Advertising Branding User-Generated 52

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Strategic analysis: Marketers can input their brand and competitors into Copilot, to get insights.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 132

Branding Key Performance Indicator Marketers Marketing 132

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. This can include advertising copy, sales letters, email campaigns , and more. Let’s get to it. What is copywriting? All the ads you see in magazines?

Copywriting 287

Copywriting Advertisers Advertising SEO 287

Jeff Bullas

NOVEMBER 13, 2022

In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. There are a lot of misconceptions about the complexities of building a brand presence inside the Metaverse. Advertising in the Metaverse. But where in the heck do you get started?

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Hubspot Marketing

JULY 24, 2024

While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? Just search for videos about Celsius on TikTok.

Branding 123

Branding PR User-Generated Health 123

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Users share posts, photos, and videos about their experiences with brands, which brands can repurpose to reach a broader audience.

User-Generated 97

User-Generated Branding Fashion Promotion 97

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? This makes the video clear to viewers that it is a paid partnership.

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

Jeff Bullas

FEBRUARY 1, 2023

Other Ad Networks You can also get traffic to your YouTube channel from other advertising networks, such as Facebook ads or native advertising platforms like Outbrain. In saying that, it also exposes your brand to a wider network of users and can be great for awareness and brand reinforcement purposes.

Influencer Marketing 306

Influencer Marketing User-Generated Promotion Advertisers 306

Jeff Bullas

FEBRUARY 13, 2023

Image Source: We Are Social Don’t forget that due to its gargantuan size, social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. As consumer and advertiser preferences shift, so do social media networks.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Martech

JUNE 24, 2024

Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 128

Branding CMO Copywriting Marketers 128

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 105

Branding Customer loyalty User-Generated Promotion 105

Marketing Insider Group

DECEMBER 11, 2024

A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. This method allows advertisers to make data-driven decisions instead of relying on guesswork. A/B testing offers insights into what audiences think of your ads so you can spend your advertising dollars wisely.

Advertisers 65

Advertisers Advertising Key Performance Indicator Market Trends 65

Jeff Bullas

MARCH 1, 2023

Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. Madgicx Madgicx is an AI-powered advertising platform that helps businesses automate and optimize their ad campaigns across multiple channels.

Transform 295

Transform Marketing Strategy User-Generated Marketers 295

Jeff Bullas

MARCH 15, 2023

Apart from the 15-second video sharing option, we’re all excited about the new feature Instagram plans on releasing by the end of this year: targeted advertisements that show up on user’s photo feeds. Show your followers what your brand is about with images that appeal to their visual senses. Paid ads, means more chance to make money.

User-Generated 357

User-Generated Fashion Product Place 357

Hubspot Marketing

NOVEMBER 5, 2024

In the process, I learned the vital difference between visual and emotional branding. Eventually, I learned how to harness my obsession with pretty logos, fun fonts, and gorgeous aesthetics and integrate the deeper work of cultivating a brand that creates meaningful connections with my audience. Your brand needs your heart and soul.

Branding 107

Branding Copywriting Energy Place 107

Hubspot Marketing

OCTOBER 16, 2024

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

Branding 127

Branding Price Non-Profit User-Generated 127

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.

Branding 64

Branding Food Education Advertisers 64

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%). per year on average. two years ago.

New Technology 289

New Technology CMO B2C Marketers 289

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

Advertisers 111

Advertisers Advertising Analytics Product Marketing 111