Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses. "Net

Performance Marketing 79

Performance Marketing Advertisers Advertising Marketing 79

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. Shrinking brand equity and unsustainable returns. Shrinking brand equity, diminishing returns and unsustainable growth.

Customer Acquisition 84

Customer Acquisition Transform Customer Journey Finance 84

Martech

APRIL 17, 2025

Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Did bidding on that branded term cause the conversion? Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized.

Non-Profit 86

Non-Profit CMO Energy Marketing Mix 86

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 129

Law Education Digital Marketing SEO 129

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Relationship marketing that champions your customers and marketing partners.

CMO 124

CMO Traditional Marketing Communications Marketing 124

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies. Identity graphs Identity graphs create profiles that can be used by marketers to create tailored campaigns by using AI to group identifiers into individuals and households.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

ConsumerTalk

APRIL 5, 2023

Performance marketing is a key type of marketing that's driven by results. The idea behind performance marketing is advertisers only pay when certain actions are taken, like when someone clicks on an ad or makes a purchase.

Performance Marketing 98

Performance Marketing Marketing Marketers Advertisers 98

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertisers 118

Advertisers Advertising Transform Customer Acquisition 118

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertisers 125

Advertisers Advertising Performance Marketing Search Marketers 125

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertisers 111

Advertisers Advertising Performance Marketing Marketing Strategy 111

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. A recent Accenture survey found 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018. “If

Advertisers 123

Advertisers Advertising Shipping CMO 123

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming.

Advertisers 118

Advertisers Advertising Transform CMO 118

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And many advertisers are already using it this way.

Advertisers 108

Advertisers Advertising Transform Manufacturing 108

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Here’s how you can measure the impact of brand marketing investments on the business.

Branding 126

Branding Key Performance Indicator Marketing Marketers 126

Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Here’s how brands are approaching this year’s FIFA World Cup. Dig deeper: Brands are betting heavily on CTV. Sticking to the brand message.

Branding 113

Branding Advertisers Advertising Performance Marketing 113

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertisers 98

Advertisers Advertising Fashion CRM 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertisers Advertising Finance 98

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social.

CMO 102

CMO Gen Z Thought Leadership Entertainment 102

Martech

DECEMBER 7, 2023

Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.

Advertisers 111

Advertisers Advertising Price Management 111

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertisers 102

Advertisers Advertising Retail Partner Marketing 102

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 121

Branding CMO Copywriting Marketing 121

Search Engine Land

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And many advertisers are already using it this way.

Advertisers 100

Advertisers Advertising Transform Manufacturing 100

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. It’s critical to be aligned with the external forces impacting your marketing mix.

Advertisers 86

Advertisers Advertising Search Marketers Marketing Mix 86

Martech

JANUARY 21, 2025

Start by asking yourself: Are users the primary focus or does the platform prioritize advertisers and partners? How does the platform present itself to brands? What to watch for: Platforms that promise consumers neutrality while selling advertisers influence. Look at its business-facing promotions.

Retail 116

Retail Energy Health Promotion 116

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

Advertisers 98

Advertisers Advertising Market Research Branding 98

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute highlights growing tensions between digital ad platforms’ desire for data and marketers who want to build consumer trust.

Non-Profit 66

Non-Profit Law User-Generated Marketing 66

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 135

Branding Logistics Influencer Marketing Affiliate Marketing 135

Bannerflow

MAY 24, 2021

Automation of digital advertising production saves time, saves money, and in most cases, improves your designers wellbeing! And in today’s ultra competitive market it’s a key ingredient of any marketing tech stack. Firstly, what is automation in digital advertising? Increase performance with live updates.

Advertisers 92

Advertisers Advertising Product Transform 92

Marketing Insider Group

APRIL 7, 2025

If youre investing in paid advertising , you want every penny to drive results. Define Clear Goals Jumping into paid advertising without a defined goal is like driving without a destination. Are you trying to increase brand awareness, generate leads, drive website traffic, or boost sales? Image source 2.

Advertisers 65

Advertisers Advertising Management Performance Marketing 65

Martech

SEPTEMBER 5, 2024

For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression.

Non-Profit 125

Non-Profit Customer Journey User-Generated SEO 125

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. A new protocol, called Brand Indicators for Message Identification (BIMI) has recently been gaining ground.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertisers 93

Advertisers Advertising Copywriting Digital Marketing 93

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape.

Marketing Mix 90

Marketing Mix Traditional Marketing Marketing Marketers 90

Bannerflow

JUNE 8, 2021

Publishers play a unique role in the world of digital advertising, and in particular display advertising. Not only do they boast the content that brings audiences to their site but they also cater for and create a range of contextual advertising for a range of different brands to use their network.

Branding 89

Branding Customer Transform Advertisers 89

Martech

JANUARY 6, 2022

Today, Yahoo announced a new integration with MikMak that makes the ecommerce platform’s add-to-cart functionality and customer insights available for advertisers. Advertisers will be able to take advantage of this functionality in native ads and display inventory on Yahoo. Why we care.

Analytics 108

Analytics eCommerce Branding Retail 108