Neil Patel

JUNE 27, 2025

But most brands burn budget before they see results. Here’s a quick breakdown of what you can expect to pay according to WordStream research : Pricing Model Average Cost CPC (Cost Per Click) $0.20–$2.00 Price without performance is a distraction. Seasonality In Q4, social media advertising gets more expensive.

Price 78

Price eCommerce Advertising Advertisers 78

Martech

JUNE 20, 2025

Brand marketing is under the microscope. As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. Yet skepticism remains.

Branding 83

Branding Marketing Mix Health Price 83

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers.

Branding 115

Branding Education Thought Leadership User-Generated 115

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Buffer Marketing

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Then, it helps you craft posts about that content in your brand voice. Pricing : Starts at $19.79/month Pricing : Paid plans start at $149/month to get AI sentiment analysis.

Price 122

Price Thought Leadership Transform User-Generated 122

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 109

Branding Transform Food Education 109

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Martech

APRIL 30, 2025

It directly influences customer loyalty, brand perception and overall business success. Brand trust and brand value depend on each other. Trust is the essential component of a brand’s value. Brands that prove their worth inspire customers to trust them even more. Ethical practices.

Branding 94

Branding Customer loyalty Price Communications 94

Hubspot Marketing

NOVEMBER 18, 2024

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” This blog details the full rundown of what I learned.

Influencer Marketing 133

Influencer Marketing Price Affiliate Marketing Millennials 133

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. How Super Bowl Ad Prices Have Changed Over Time Is a Super Bowl ad worth the cost? The top 10 TV advertisers in the U.S. million ($20.5

Advertising 117

Advertising Advertisers Price Food 117

Martech

APRIL 15, 2025

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. Awareness tactics make strangers to your brand aware of its existence. The result? Why do companies over-invest in performance marketing?

Whitepaper 99

Whitepaper Branding Performance Marketing Finance 99

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Venues in major markets have a price tag to match.

Event Marketing 134

Event Marketing Food Direct Mail Entertainment 134

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Focus your PPC advertising strategies on high-intent, transactional keywords that signal the user is ready to take action. With so many moving parts from keywords to landing pages even small missteps can drain your budget.

Advertising 103

Advertising Advertisers Real Estate Shipping 103

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. By the 1980s and 1990s, brands began to recognize the Super Bowl as a prime opportunity to reach a massive audience, leading to more elaborate and memorable campaigns. million in 2005. million in 2005.

Transform 117

Transform Price Entertainment Advertising 117

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 120

Retail Advertising Advertisers Price 120

Buffer Marketing

AUGUST 21, 2024

Pinterest academy : for learning the ins and outs of Pinterest advertising. 1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free. 1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free.

Social Media Marketing 117

Social Media Marketing Copywriting Price Marketers 117

SocialPilot

JANUARY 6, 2025

This is a deep dive into BrightLocal pricing plans for small businesses, agencies, and enterprises. Do BrightLocal pricing options fit into your budget? Quick Overview of BrightLocal Pricing BrightLocal pricing plan offers three tiers: Track, Manage, and Grow. Lets find out.

Price 85

Price Non-Profit Health User-Generated 85

Buffer Marketing

DECEMBER 16, 2024

Do you care about branded links? Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly But which URL shortener is right for you? How critical is comprehensive data? links Use bit.ly

Price 112

Price User-Generated Analytics Shoppers 112

Martech

FEBRUARY 18, 2025

Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. By resisting overly targeted ads and focusing on meaningful personalization, your brand can cut through the noise, build deeper connections and regain consumer trust.

Advertising 83

Advertising Advertisers Non-Profit Traditional Marketing 83

Backlinko

DECEMBER 19, 2024

Pricing You can try Organic Research (with limited access) when you sign up for a free Semrush account. Pricing Keyword Gap is a part of Semrushs suite of SEO tools, and you can try it out with a free plan. Pricing You can use Serpstats free seven-day trial to test out the software. month) Guru ($249.95/month) month) Guru ($249.95/month)

Price 107

Price Non-Profit Advertising Advertisers 107

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 99

Branding Finance Fashion Health 99

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Advertising 59

Advertising Advertisers Health Marketing Mix 59

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. All this knowledge empowers you to refine your social media strategy and create content that sparks engagement and fosters a loyal community around your brand.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Hubspot Marketing

NOVEMBER 7, 2024

In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. Acquire thousands of customers at your current price point. In the early days, paid advertising drove about 50% of our demand, providing predictability.

Inbound Marketing 118

Inbound Marketing Logistics Price User-Generated 118

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. In 2024, it is estimated that overall advertising spending growth in the U.S.

SEO 108

SEO Management Price Thought Leadership 108

Martech

DECEMBER 18, 2024

Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. AI-powered personalization will evolve.

Gen Z 108

Gen Z Transform Health Entertainment 108

Martech

AUGUST 6, 2024

Consumers expect brands to understand their unique needs and deliver what they want seamlessly. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. How can brands seize the moment? Marketers around the world breathed a sigh of relief.

Marketing Strategy 131

Marketing Strategy Marketers Marketing Price 131

Hubspot Marketing

SEPTEMBER 3, 2024

But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. To be totally candid, Facebook Advertising is complex. On top of that, the prices of ads are dynamic. If you have that, you can actually get started with Facebook Advertising for as little as $1 a day. Next question.

Advertising 129

Advertising Advertisers Price User-Generated 129

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Key Fundamentals for Marketing a Product Brand The product is going to get the spotlight in most of your advertising efforts, but before you can market it successfully, you need to understand the brand behind it.

Product 67

Product Price Marketers Marketing 67

Martech

OCTOBER 2, 2024

Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 124

Shoppers User-Generated Price Promotion 124

SmartBrief - Marketing

JULY 30, 2024

Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. So why are brands and marketers still not sold? While brands assume some risk when joining the platform, the upside far outweighs the risk. Many marketers still consider Reddit an enigma.

PR 130

PR Marketers Marketing Industry Insights 130

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Branding 79

Branding Health Education User-Generated 79

Martech

DECEMBER 26, 2024

. “2025 will be the year that brands fully embrace the true potential of image recognition technology, fundamentally changing how brands connect with their audiences, transforming everyday visuals into actionable touch points, said Matty Beckerman, CEO of interactive experience company IRCODE.

Customer 126

Customer Direct Mail Transform Health 126

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Unlike traditional advertising, which follows a more linear path from awareness to purchase, TikTok creates an impulse-driven, discovery-based shopping experience.

Branding 52

Branding Shipping Transform Shoppers 52

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them. Processing.

eCommerce 109

eCommerce Shoppers Marketing Automation Platform Price 109