Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. They can choose from brand awareness, driving traffic and collecting leads.

Social Media Marketing 132

Social Media Marketing B2C Whitepaper Marketing 132

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 107

Social Media Marketing Transform Gen Z User-Generated 107

Hubspot Marketing

FEBRUARY 27, 2023

So what does this new name have to offer marketers? And can your brand benefit from having a presence on it? In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Why would a brand want to use Mastodon? It's something different.

Social Media Marketing 134

Social Media Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

Social Media Marketing 73

Social Media Marketing Transform User-Generated Marketing 73

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

JANUARY 24, 2023

The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies.

Advertisers 133

Advertisers Advertising Finance Retail 133

Jeff Bullas

DECEMBER 2, 2022

Pay for it (social media advertising) Earn it (grow your followers that crowdsource your traffic for free). The reality of having over half the planet on social media means that with some clever tactics and patience you can grow an online business that doesn’t need millions in investment from a venture capitalist.

Transform 261

Transform Social Media Marketing Entertainment Advertisers 261

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. A consistent posting schedule keeps your brand top of mind and your audience engaged.

Branding 134

Branding Analytics Social Media Marketing User-Generated 134

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. On the horizon are genAI capabilities that will also help marketers create and repurpose content in ads. Advantage+ shopping campaigns.

Branding 116

Branding Fashion Retail User-Generated 116

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. But how is the technology being used by marketers? The advertiser can also select different text overlays to go with each version. GenAI images and text. Image: Meta.

Advertisers 122

Advertisers Advertising User-Generated Price 122

Hubspot Marketing

OCTOBER 3, 2022

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. TikTok Advertising Stats To Know. said that advertisements they saw on the platform were fun and engaging. DataReportal ).

Gen Z 143

Gen Z Advertisers Advertising User-Generated 143

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. On the other hand, brands will expect user data to be collected, managed and activated responsibly. Of course, the U.S.

Advertisers 145

Advertisers Advertising Law Place 145

Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s It still has what advertisers want.

Advertisers 132

Advertisers Advertising Pharmaceutical Branding 132

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertisers 97

Advertisers Advertising Gen Z Social Media Marketing 97

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Advertisers 119

Advertisers Advertising Performance Marketing Marketing Strategy 119

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. This naturally makes native advertising more engaging.

Advertisers 107

Advertisers Advertising Gen Z Inbound Marketing 107

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. Creators on Influential currently work with more than 300 brands around the world, the company said.

Influencer Marketing 122

Influencer Marketing PR Social Media Marketing Marketing 122

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 131

Branding Law Influencer Marketing Entertainment 131

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 118

Branding Fashion Food COS 118

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Branding 136

Branding User-Generated PR Customer loyalty 136

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 76

Branding Influencer Marketing User-Generated Key Performance Indicator 76

SMEI

DECEMBER 20, 2022

One major trend we expect to see in 2023 is the continued rise of artificial intelligence (AI) in marketing. AI has already been utilized in various ways, such as personalized recommendations and targeted advertising. 5 Ways AI will be used in Marketing. Get Your Free Marketing Guide Now.

Transform 51

Transform Marketing Marketers Manufacturing 51

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy.

Branding 138

Branding Logistics Influencer Marketing Affiliate Marketing 138

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. The notable success of influencer collaborations makes it a highly coveted marketing tactic in the digital age.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey also found that the hate ads caused a large change in net favorability, with sentiment toward advertisers shifting from favorable to neutral. Why we care.

Branding 122

Branding Manufacturing User-Generated Retail 122

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Unless it really doesn’t align with your social media strategy, sharing the occasional TBT post is a straightforward way to have a little fun. And if you’re expanding your reach, you’re introducing potential new followers to your brand.

Branding 145

Branding Automobile Fashion Copywriting 145

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 105

Branding Customer loyalty User-Generated Promotion 105

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. Advantages of X Wondering how X can benefit your brand?

Gen Z 126

Gen Z Branding Advertisers Advertising 126

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” Verizon, “Beyonce.”

Transform 137

Transform Entertainment Social Media Marketing Marketing 137

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. The generation of multiple text options based on the advertiser’s original copy to better reach selected audiences. “The LLaMa LLM seems to be gaining some popularity among certain corners of the market.

Social Media Marketing 140

Social Media Marketing Advertisers Advertising Place 140

Jeff Bullas

JANUARY 22, 2023

Only people who have a solid budget for social media marketing on their Spotify account are going to be able to afford something like this because it’s a high price to pay for relatively little return. Make sure that when you come out with a brand new track on Spotify, cross-promote it to the rest of your social networks.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 124

Gen Z Branding Influencer Marketing Fashion 124

Martech

MAY 16, 2024

Brands are interested because of the deep penetration that CTV and digital video have with U.S. CPG brands alone are projected to spend $12.6 CPG and retail advertisers depend on building awareness at the top of the funnel, spending billions on digital advertising to tap into, which has penetrated the vast majority of U.S.

Retail 135

Retail Entertainment Influencer Marketing Advertising 135

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. This makes it a vital tool for brand engagement and growth.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Marketing Insider Group

JUNE 24, 2024

Here’s how social media can still be a game-changer for marketing in 2024: Wider Reach and Targeted Audiences Social media platforms like Facebook, Instagram, and TikTok allow businesses to reach a global audience quickly.

Entertainment 119

Entertainment Social Media Marketing Advertisers Advertising 119