Martech
AUGUST 8, 2023
Media buyers don’t know much about bid shading and it’s costing them $6.6 Bid shading is an optimization practice offered by publishers for programmatic advertising buyers as an alternative to first-price auctions, which are thought to tilt the advantage toward publishers. The post Bid shading costing advertisers $6.6
Bannerflow
DECEMBER 8, 2021
Being on the pulse of online advertising trends could be crucial as we move into 2022, recent findings have suggested. According to Statista , digital buyers have been increasing year-on-year worldwide between 2014 and 2021. The biggest online advertising trends for 2022: Cookie alternatives – will a winner emerge?
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Hubspot Marketing
MAY 9, 2019
From finding your voice to paid advertising, Brian Peters (Digital Marketing Strategist at Buffer) walks through his process for custom social strategies. The courses have been designed to help you level up your expertise with video advertising on Twitter, so that you and your clients can succeed. Email Marketing Courses.
Neil Patel
AUGUST 19, 2021
Why Should Certified Public Accountants Advertise Their Services? If you don’t have a digital presence, you’re leaving money on the table and creating a barrier between you and your potential clients. Shopping online isn’t only for eCommerce businesses.
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Advertisers are spending more but finding it challenging to reach consumers. Brand marketers are facing new challenges in 2023. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.
Lusha
APRIL 5, 2023
We need to catch them at that point in time because that is going to give us our competitive advantage to get in front of those digital buyers. The percentage still goes up and up every day of how many people actually do their own digital research before they actually buy.
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